‘We Are Not Going to Ignore It’: DAZN’s Executive Vice President Addresses Criticism Received for New Pricing Model

DAZN boxing received backlash after their new pricing model was revealed to UK customers just before the big fights that are about to take place in the near future. The increased pricing bothered boxing fans.

DAZN’s Executive Vice President Joe Markowski gave an interview to iD Boxing and talked about the reason for the price hike and how it may affect the subscribers. Although DAZN was slammed by its customers, its officials are confident about the pricing and they do not think it will disrupt their user base or distort the experience people have with DAZN.

However, in the coming days, there are multiple big fights scheduled, and the rising prices were not taken lightly by the customers.

DAZN’s new subscription model

DAZN is a major sports and entertainment streaming platform that is operated by the DAZN group. They operate in over 200 countries including developing nations, and one of its biggest markets is the United Kingdom.

Recently,  DAZN has increased its pricing from £7.99 to £9.99 per month.  If a customer wants to subscribe to DAZN for the entire year,  the price is £99.99.

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Joe Markowski comes out in support of DAZN

Although the increased price caused a stir among fans, Markowski gave a clear opinion on it.

He told the iD Boxing, “Am I confident that DAZN is delivering the best possible value, and the best in market value to boxing fans globally and in the UK? Yes, I am, and am I confident that our pricing strategy and rewards fans, we recognize that with their commitment to the service and reward for their loyalty. I think we are too, so I’m pretty comfortable with it.”

He further added, “We accept the criticism, we are proactively listening to our customers, you see us do that on social media, regularly, we are not going to ignore it, we are not going to you know, bury our heads in the sand, we’re going to listen to it, and continue building a business that serves as best as we can.”

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Although DAZN suffered a net loss of $6 Billion, it remains to be seen whether the new pricing model will be profitable for the company. However, What is your opinion on the new rate? Let us know in the comments.