From wanting to fight each other to teaming up to “save the smelly” by selling W fragrances, Jake Paul and Sean O’Malley‘s friendship results from several unprecedented turns. After Sean O’Malley, rapper Rubi Rose joined forces with Paul to increase the sales of W, a deodorant bereft of parabens, artificial dyes, and other harmful chemicals. But, as a partner how much of a help can Rose be to Paul and O’Malley when they are literally in troubled waters with a raging shark?

Towards the end of June, Jake Paul publicly announced that Rubi Rose, a figure who takes a stand against slut shaming, was joining the W team. To justify Rose’s arrival, Paul greatly lauded “global brand” Rubi Rose’s “entrepreneurial skills and vision” that make the 26-year-old “a true W.” Soon, Paul, O’Malley, and Rose worked on a viral advertisement for W which featured Rose in a prepossessing pose leading to discussions. Now, a second commercial has come to light where Rose abandons Paul and O’Malley in front of danger!

In the commercial, we see Paul and O’Malley relaxing in the middle of the sea on two floating lounges while Rubi Rose is on a Jet Ski. It all appears serene until Sean O’Malley notices a shark! “There’s a f***ing shark. There’s a shark,” he starts screaming in fear. But as Paul asks for the boat, Rose says toodle-oo as she urgently leaves with the Jet Ski. As a result, in a hilarious move, Paul tries to deter the shark by saying, “Get W b***h.”

“Shark encounter. I thought I was tough at first then reality set in. I told the shark to get W and so should you 🙂,” Jake Paul also captioned the post. Additionally, he called out Rubi Rose for dispensing with himself and O’Malley. “S/o to @therubirose for ditching us on the jet ski,” Paul wrote in the comments of his post.

But this was not it! Paul and his ‘W Avengers’ have already tried several other methods to sell as many Ws as possible.

W promotion for W: Maximum effort by Jake Paul and team

Taking to Instagram, Jake Paul lately shared a story explaining the inspiration for W. As per Paul, the founder of W, a woman named Miranda once embarrassed ‘The Problem Child’ by referring to him as “that smelly guy.” So, in order to promote his commodity, Paul came up with a giant billboard that narrated Paul’s embarrassment and quest for W. On the other hand, after UFC champion Sean O’Malley became co-owner of W, he jabbed his next potential opponent Merab Dvalishvili to promote W!

“Go to your local Walmart now and run this s*** up babbyyy. P.s Merab you need this stinky boy,” wrote O’Malley. And after Rubi  Rose joined the team, the trio broke the internet as they shot a commercial on the beach. Of late, parodying Baaywatch, they also shared a photo of Rubi Rose kissing a W can in her beach attire.

With that said, what do you think of Rubi Rose abandoning Jake Paul and Sean O’Malley in their latest commercial? Let us know in the comments below.