YouTube boxing star Jake Paul has a thing or two to prove on November 15th at AT&T Stadium in Arlington, Texas against former heavyweight champion Mike Tyson. But even with all that fight hype, Jake’s still found time to pump up his latest venture—his men’s vitamin-infused body care brand, W. And he’s not doing it alone! The entire W brand ambassador squad has gathered to help spread the word, turning social media into their personal runway. 

Launched just this June, Jake Paul’s men’s personal care brand, W, made its exclusive debut at Walmart and Walmart[dot]com, aiming to give Gen Z men a much-needed upgrade to their grooming game. And the best part? It’s all at a wallet-friendly price, with hair, body, and face products all coming in at under 10 bucks! W’s here to prove you don’t have to break the bank to look fresh—and nobody does it better than their ambassadors—Olivia Dune, Sean O’Malley, and others. 

The W team: From UFC to Hip-Hop, Jake Paul never misses

“Meet the W team. 4 days until I get the W on Netflix…,” wrote the ‘The Problem Child’ on Instagram earlier today. “But you can go get W now at Walmart in the naturals aisle! The best-smelling vitamin-infused men’s care product—made without parabens, phthalates, artificial dyes, and harsh sulfates. Unlike the competitors. We [are] different.”

So, who’s in Jake Paul’s W brand ambassador team? The first to join was UFC bantamweight Sean O’Malley. Since then, social media sensation and student-athlete Olivia Dunne, hip-hop star Rubi Rose, and rapper-singer Arcángel have come on board as co-owners.

Together, they’re blending their massive influence and creative expertise as W expands into new retailers, launching fresh products, and rolling out engaging content. The brand is on track to hit $50 million in revenue during its first year, shattering records as the top launch in Walmart’s ‘Emerging Brands’ category. 

With this success, W plans to use its new capital to expand its product range and retailer presence, furthering its mission of delivering “better-for-you products at great value.” Regardless, fans were quick to express their excitement after seeing Paul’s latest post, where W’s ambassadors assembled.

Paul’s W branded a cheaper Axe

Since the post went live, most of the celebrities involved in the company wasted no time sharing their thoughts. UFC champion Sean O’Malley had a simple, one-word reaction. “Showtime,” he wrote. O’Malley officially announced his co-ownership of W on June 14, 2024, following a week of speculation surrounding the UFC 303 main event and a challenge he threw out to fight Jake Paul.

Even Livvy Dune had stuff to say. “Squad 🆙,” wrote the artistic gymnast. Livvy Dunne became a co-owner of Jake Paul’s men’s personal care brand, W, in October 2024. She revealed her partnership with Jake Paul on social media, posting photos of herself performing gymnastics moves in a Walmart aisle.

Later Rubi Rose also commented on the post. “😤😤,” she wrote. Rose came on board as a co-owner in Paul’s company towards the end of June when Jake Paul revealed the news through an ad on social media. 

Meanwhile, this user didn’t seem to be a big fan of Paul’s product. “It smells like cheaper axe,” the user wrote. Axe deodorant, owned by Unilever, is one of W’s main competitors. 

Another user took a dig at Jake Paul. “I can smell that L from here,” the user commented. Considering Paul will square off against the legendary Mike Tyson, he might just catch that ‘L.’

That said, while Jake Paul and his team of ambassadors seem happy about their product, it appears fans are still fixated on the upcoming bout on Friday. What about you? Have you used Paul’s products? Do you think he can beat Mike Tyson?