Former WBC heavyweight champion Tyson Fury is about to take on former undisputed heavyweight champion Oleksandr Usyk in a rematch at the Kingdom Arena in Riyadh, Saudi Arabia on December 21st. ‘The Gypsy King’ initially succumbed to a split decision loss to the Ukranian undefeated boxer back in May. 

However, the fire of vengeance is burning bright in the Englishman. With mere days left in the epic matchup, details about Fury’s endorsement deals for the Usyk fight have started to trickle in on the web. So, if you were wondering who all are sponsoring ‘The Gypsy King,’ here are all the juicy details you may want to know.

Tyson Fury’s sponsor for rematch against Oleksandr Usyk announced

According to a December 16th report from the FX News Group, Poland-based retail FX and CFDs broker XTB has been announced as Tyson Fury’s official sponsor for his highly anticipated rematch against Oleksandr Usyk. XTB, known for collaborations with global sports icons like Zlatan Ibrahimović and Iker Casillas, has now partnered with Fury, whose dynamic personality and 10 million-strong social media following align with the brand’s global marketing strategy.

Fury expressed his excitement about the partnership, saying, “I’m coming back to reclaim my throne. The last fight was a battle, but this rematch will be a war, and history will remember it. I’m proud to have XTB in my corner for a fight that fans around the world can’t afford to miss.”

XTB’s logo will feature prominently on Fury’s boxing shorts and his team’s outfits, enhancing the brand’s visibility during fight night a few days from now. XTB CEO Omar Arnaout said, “This highly anticipated rematch will capture the attention of sports fans around the world, and I am excited that we will be part of it.”

Other sponsors and endorsements of Tyson Fury

Tyson Fury has built a formidable brand beyond the boxing ring, partnering with several notable sponsors that reflect his versatility and global appeal. Among them is WOW Hydrate, a brand specializing in electrolyte and protein water, symbolizing Fury’s dedication to fitness and recovery.

Also on the list of Fury’s endorsement deals, Fury has associated with MTK Global, a boxing and mixed martial arts management and event promotions company. While primarily managerial, Fury’s role here showcases a trusted partnership pivotal to his dramatic career.

However, MTK Global ceased global operations in April 2022 after facing scrutiny because the United States decided to sanction alleged crime boss Daniel Kinahan—who founded the company.

Fury’s endorsement portfolio also includes Lucozade Sport, a renowned UK-based sports drink brand whose campaigns emphasize resilience and triumph—values synonymous with Fury’s journey. In a nod to luxury, Fury’s association with McLaren, highlighted by a custom supercar gift, demonstrates his crossover appeal into elite lifestyle branding.

That said, Tyson Fury doesn’t seem to have a shortage of sponsors and endorsement deals as he heads into his rematch with Oleksandr Usyk. What do you think about the companies Fury is associated with?