$200 Million Worth Canelo Alvarez’s Business and Investment Portfolio: Taco Restaurant, Partnership With Hennessy, Tequila Brand, and More

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ByTanya Tewari

Sep 30, 2023 | 3:53 PM EDT

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Indeed, Canelo Alvarez has already established his status as a legendary boxer. He will be defending the undisputed super middleweight title, which he won in 2021, in a couple of hours. Despite losing to Dmitry Bivol last year, he beat Gennady Golovkin and John Ryder via unanimous decision. Now, he’s getting ready to fight Jermell Charlo, the current Light Middleweight champion. Moreover, Charlo is moving up two weight classes to take on Alvarez. The stage is adorned for today at 8 p.m. at the T-Mobile Arena in Las Vegas.

Yet Canelo Alvarez isn’t just a boxing maestro; he’s a formidable presence beyond the boxing arena as well. The name Canelo Alvarez probably conjures images of boxing prowess. However, have you considered that this fighting sensation is also a shrewd business mogul? Boasting a net worth of $200 million, Alvarez is doing more than just landing blows; he’s executing calculated commercial strategies that could rival any Wall Street magnate. So, what’s the magic formula fueling his financial dominion?

Canelo Alvarez’s Real Estate Investment

According to Forbes, in a 2021 interview, Alvarez revealed that he rakes in nearly $20 million a year from his real estate investments alone. That’s right, the boxer is also a real estate mogul, diversifying his income streams and ensuring financial stability for years to come. Additionally, his business ventures are widespread in distinct arenas.

Deal with Excel Sports Management for Marketing

Wondering how Canelo skyrocketed to marketing stardom? Look no further than his calculated alliance with Excel Sports Management.

As the inaugural boxer to join their lineup, this collaboration has propelled him into unprecedented levels of market appeal, paving the way for profitable endorsements and sponsorships.

Partnership with Hennessy

Wondering what’s in Canelo’s glass after a big win? It’s probably Hennessy. His lucrative partnership with this premium cognac brand not only adds to his income but also elevates his status in the world of luxury and lifestyle.

Chain of Taco Restaurants

‘Cinnamon’ has left no leaf unturned a entered the food biz as well. So, Canelo owns a chain of taco restaurants in his native Mexico. This venture allows him to connect with his roots while also adding a tasty chunk to his earnings. It’s not just about the food; it’s about building an empire.

Canelo Alvarez’s Clothing Line

Fashion-forward and ready to knock you out—that’s Canelo’s clothing line Canelo Store for you. With a range of apparel that reflects his unique style and personality, this business venture is yet another feather in his already crowded cap.

Canelo Alvarez VMC Tequila

Eking to the plethora of his business ventures, we have another interesting business of ‘Cinnamon.’ Canelo is the driving force behind VMC Tequila, a brand designed to embody his Mexican roots.

Additionally, far from a mere celebrity plug, this venture is a heartfelt endeavor that aligns closely with his personal identity.

Canelo Alvarez’s Upcoming Gas Station Chain

And just when you thought you’d heard it all, here comes another curveball. This is because Canelo plans to open 90 to 100 gas stations in Mexico. This ambitious project is not just about fuel; it’s about powering a legacy. Furthermore, this venture could etch his legacy as a business tycoon apart from being a great boxer.