KSI and Logan Paul have shown their marketing genius yet again. The two are the face of the energy drink brand ‘Prime.’ The two have been responsible for the ingenious and skeevy marketing strategies to promote the brand among fans. And they have done it again. Prime has been focusing on going worldwide. The energy drink brand recently launched in European countries such as Norway, Germany, Denmark, etc. The two had something planned for the launch event, which focused on causing a surge in the brand’s name and its sales during the launch. The Ohio-raised internet sensation recently took to his social media to give a “Mastering Masterclass.”
Paul posted a video on his Instagram talking about the planned stunt. The 28-year-old opened up about the result of their plan and how it will play an important role in the popularity of the brand in the countries in which it was recently launched. This has got some fans talking about the business acumen of these sensations.
Logan Paul & KSI go berserk
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The clip Paul uploaded is in continuation of his “Marketing Masterclass” series he is famous for doing on social media. Talking about the recent European launch of Prime, Paul claimed that the two thought about having a little fun with this launch. The idea which came to their mind was what would happen if their fans were seemingly angry at them.
The clip which went viral from the live event showed the two getting bombarded with empty prime bottles as they are escorted out by security. In the aftermath of this stunt, the media covered this and caused a stir on the internet. Paul said, “you dummies forgot they’re our fans and we asked them to do it.” Then Paul showed a clip of him telling the fans to throw their empty bottles at the two.
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Giving credit where it was due, Paul admitted it was KSI’s idea to do so. This played out in favor of the two as the news got millions of views, causing a surge in their popularity and an expected growth in sales. Prime is one of the fastest-growing energy drink brands in the world. And, recently, a measure taken in a retail store is a testament to that. Fans could do nothing else but be impressed by this marketing genius. @michael_garci6699 can’t believe that the two played out the news. He wrote, “They really played tf out the news.”
@smallest.spark is still uncertain how so many people fell for it. He commented, “I couldn’t believe how many people fell for it and how y’all played it off. Genius!”
@justinc_33 wrote, “Ain’t no such thing as bad publicity.”
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@braelyn_n joked about Paul and KSI tricking the mainstream media. He wrote, “Hahaha ayyy Logan tricked the media into making his products soar HAHA he out ran them. Rather than hate, he gained.”
@m.labiak wrote,“Dude is mastermind once again.”
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One has to admit that KSI and Logan Paul are marketing masterminds. And, with plans like this, it is safe to say that Prime can be expected to reach new highs in the future. What do you think about the two? Let us know in the comments.
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