

“Whatever you choose to do, make sure you love doing it. Because if you love doing it, you’re gonna work hard at it. And if you’re gonna work hard at it, you’re gonna have fun. And then ultimately, there’s gonna be success. And maybe not the success that’s determined by the outside world, it’s the success that’s most important to you.” That gem came from seven-time Super Bowl champion Tom Brady. And honestly? It couldn’t be more fitting for a guy like Canelo Alvarez.
For over two decades, Canelo Alvarez has been fully committed to one thing: boxing. Why? Simple — because he loves it. Not the fame. Not the money. The sport itself. And while a lot of people are wondering when he’ll hang up the gloves, the 34-year-old doesn’t seem even remotely interested in slowing down. In a recent sit-down with The Ring‘s Mike Coppinger, Canelo Alvarez opened up about something a lot deeper than just his next fight. We’re talking legacy, passion, and knowing when to walk away.
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What’s the mantra that keeps Canelo Alvarez going?
Mike Coppinger kicked things off by pointing out the obvious: “You don’t need to fight anymore,” he stated, pointing at the Mexican champion. Financially, he’s set. His legacy? Cemented. “You could have retired years ago,” Coppinger said, and he’s not wrong. Canelo’s resume already reads like a hall-of-fame induction speech. But Canelo Alvarez’s response was all heart.
“Yeah,” he said, “I could retire right now. I don’t need anything.” But then he hit us with the real reason he’s still lacing up the gloves: “I still enjoy everything.” It’s not about the money. It’s not even about adding more belts or records. It’s about love—love for the grind, the process, the sport. Canelo then admitted: “If you think about money, it’s never enough… You need to be true with yourself.”

And then Mike brought up a quote from Tom Brady—another GOAT in his own right— stating, “I heard Tom Brady say it once that ‘When you love something, you do it as long as you can possibly do it.” Canelo Alvarez agreed with the notion. “Because you love it,” he repeated, adding, “If you can do it till 45/50, but you still love it, enjoy it 100% like you start- that thing you can do it right. But I need to be the same passion.”
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Canelo Alvarez fights for love, not money—Is this the true mark of a sports legend?
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The 62-2 boxer isn’t a guy clinging to the spotlight. He still loves the gym, the sparring, and of course, the fight. And that’s what makes his upcoming bout on May 3rd against William Scull even more exciting. It’s not about proving anything — it’s about doing what he loves, on his own terms.
So while the world watches to see how much longer Canelo Alvarez can keep going, he’s just enjoying every second of the ride. And with a four-fight deal now locked in with His Excellency Turki Alalshikh, it’s pretty clear — the Guadalajara native isn’t saying goodbye to boxing anytime soon. And hey, who knows? Maybe we’ll even see him go after that long-awaited rematch with Dmitry Bivol to settle the score from their 2022 bout. However, it looks like there’s already a fight lined up for him, even before he’s done with his four-fight deal.
Chris Eubank Sr. picks Canelo Alvarez over Conor Benn for son’s next big fight
Ahead of the highly anticipated clash between Chris Eubank Jr. and Conor Benn, Eubank Sr. chimed in with some thoughts that might ruffle a few feathers, especially for fans dreaming of a Canelo Alvarez vs. Terence Crawford super-fight in September.
His take? That fight’s just not realistic. “As much as we may want to see a Canelo against Crawford,” he said, “the weights are wrong and so it can not happen.” Simple as that. Bud Crawford is a master at welterweight. Asking him to jump multiple divisions to face someone like Canelo? That could throw off the very things that make him great. And Eubank Sr. doesn’t love the idea of that kind of mismatch — not for Crawford, and not even for his own son’s upcoming fight with Conor Benn.
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Instead, Eubank Sr. suggests a different blockbuster: Chris Eubank Jr. vs. Canelo Álvarez. Now that’s a matchup “that makes sense.” Why? Well, it comes down to something really basic but often overlooked — natural weight. Canelo’s been fighting at super middleweight, while Eubank Jr. is a middleweight and even holds the IBO title there. No one’s drastically cutting or bulking. It’s a fair fight physically. Even age-wise, they’re close. It feels like a natural, competitive pairing — the kind boxing purists love.
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And let’s be real — a fight with Canelo would be huge for Eubank Jr. It’s not just about the paycheck (though we know that wouldn’t hurt). It’s about legacy. About stepping into the ring with one of the sport’s biggest global stars and proving you belong there. For Eubank Sr., that’s the kind of fight that elevates a career, not just risks it.
So while the spotlight might be on Eubank Jr. vs. Conor Benn right now, don’t be surprised if talk of a Canelo Alvarez matchup starts heating up. Because when you break it down? It really does make a lot of sense. Does it not?
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Canelo Alvarez fights for love, not money—Is this the true mark of a sports legend?