Ryan Garcia Backs Himself as the ‘Face of Boxing’ Over Canelo Alvarez

In the boxing world, anticipation buzzes. Yet, ticket sales falter. Ryan Garcia vs. Devin Haney is nearing, but seats remain. Barclays Center echoes with the silence of unsold tickets. Why the lackluster interest? A lot of reasons. But still, Garcia proclaims himself the face of boxing, overshadowing Canelo Alvarez. Not so long ago, they both squashed their longstanding beef and showed love for each other.

But does his claim hold? With Haney’s recent plea for fans to buy tickets, concern mounts. Is Garcia’s confidence enough to fill seats? The fight looms. Interest wanes. The stage is set for Ryan Garcia to back his words.

Is Ryan Garcia a marketing machine?

Ryan Garcia steps into the limelight with unshakable confidence, positioning himself at the zenith of boxing’s vast universe days before his fight. “I feel like I’m stepping right into my Prime,” he declared to DAZN Boxing a few days ago. Garcia boldly claimed, “In my heart, I’m the face of boxing.” This assertion isn’t baseless. He cited his unparalleled reach and influence, both in and out of the ring. “My upside…how I could…make anything have a high reach,” he elaborated.

Furthermore, KingRy touched on the personal aspect of his fame, acknowledging that his life outside the ropes garners as much attention as his prowess within them. “People don’t even just talk about my boxing, they talk about my life,” he observed. This phenomenon, according to Garcia, propelled him into realms untapped by other fighters, including Canelo Alvarez. “I touch places that Canelo can’t touch,” he confidently asserted. Weird of him to say this, considering he was thanking Canelo for all the lessons only a few days ago.

Garcia’s ambition is fueled by a profound desire to excel, which he described with clarity. “I’m a marketing machine and I have the will to be the best at everything I do,” he said. His meticulous approach was evident as he insisted, “I don’t leave any stone unturned.”

Facing Devin Haney, Garcia saw an opportunity not just to win a title but to vindicate his bold claim. “Will this fight solidify me as a world champion? Yes. Do I need that? Yes. Am I going to do it? Yes,” he stated. “That’s just a bonus but also it signifies like he is the face of boxing. Ryan was always the one to do it. That’s great,” he concluded.

With all of his bold claims, it still is unclear how he will manage to fill the Barclays Center in Brooklyn come April 20, but in Ryan we trust. A few years ago, KingRy had accused Eddy Reynoso, Canelo’s trainer, of showing disinterest in him and favoritism towards Canelo’s training, which strained his relationship not only with Reynoso but also with his stablemate, Canelo Alvarez. However, he has since reconciled with the super middleweight champion, mending their fences. But how did Ryan Garcia squash his beef with Canelo Alvarez?

Read more: Devin Haney’s “Tunnel Vision” Makes Fans Believe Ryan Garcia Will “Fake Injury [and] Pull Out” in the Next Few Days

A bridge burned, but not forgotten

Also Read: “How Did the Mental Health Assessment Go?”: Ryan Garcia’s 14-Day Weigh in Submissions Overshadowed by Fans’ Demand for Devin Haney

Will this fight mark Ryan Garcia as the face of boxing, or will Canelo still remain the face of boxing?