No, it’s not Wimbledon. It’s Michael Rubin‘s exclusive annual ‘White Party,’ where wherever your eyes go, you will see A-list celebrities draped in white, having a blast. Amidst them was Jake Paul, linking up the likes of Travis Scott and promoting his brand-new venture.

If you have received a custom invite to Rubin’s extravagant party, you’ll find yourself at his lavish $49 million beachfront mansion in New York. That’s not it. The Hamptons property hosts the most famous names on the planet on July 4, as they celebrate the Independence Day holiday together. This year, among the attendees, was ‘The Problem Child,’ who didn’t miss a beat to promote his men’s personal care line, ‘W’.

Paul, 27, turned to his Instagram handle and shared photos from the night. You could spot singers such as Machine Gun Kelly, Drake, and Travis Scott. Then there was this crop of NFL stars who made their way to the frame with the boxer. Rob Gronkowski and Ja’Marr Chase seemed jubilant with Paul. Besides, you could also spot gymnast, Olivia Dunne, in one frame. Referencing his new brand, he wrote in the caption, “W.”

Interestingly, in the frame, you could spot Dunne and Paul making a ‘W’ with their fingers. And then the American gymnast also turned to the comment section and commented, “W.” It seems the Cleveland native’s brand has already swayed her. It’s no surprise either, as ‘W’ is already hitting off.

Jake Paul expands his business footprint with ‘W’

What nudged Paul, at 9-1, to launch a men’s healthcare brand? It was his own experience of walking into CVS a couple of years ago before he burst into stardom and left the place, grunted with a lack of choices. This inspired the American boxer to launch his own brand, which currently offers body wash, deodorants, and body spray for men. What’s more? He has already signed up UFC champion Sean O’Malley as the face of it, and you can only expect it to grow by leaps and bounds soon.

Notably, Paul already has founded ‘Most Valuable Promotions’ with his advisor Nakisa Bidarian and ‘Anti Fund’, venture capital with Geoffrey Woo. The trio is the main force behind the conceptualization of ‘W’, too. You add to the mix Paul’s sports fantasy app ‘Betr’ and you can realize how diverse the YouTuber-turned-boxer’s revenue base is. While Paul is currently busy promoting his new venture, he is also gearing up for his coming fight with Mike Perry. Irrespective of the result, one thing is certain. He is bound to rack up millions, both inside the boxing ring and outside of it.

What do you make of this amusing and extravagant post by Jake Paul? Do you believe Paul is strategically expanding his revenue sources? Let us know in the comments below.