Jake Paul certainly knows how to celebrate an occasion. Be it his win against Mike Tyson, an after-party festival, or the Black Friday Sale, people around him are always having a blast. He always tries to find a different way to spice up the occasion.

The Problem Child owns several business projects under his belt and these occasions are always a way for him to promote and give back to the fans. That is exactly what he did a day after celebrating Thanksgiving with his family as he announced a mystery box for users on his betting app, Betr, to add a twist to the NFL Week 13 fixtures.

Spicing up the betting game

The former YouTuber took to his ‘X’ to state that the festival spirit has convinced him to do things differently and give back to the fans. “In light of the holidays and Black Friday I wanted to do something alittle different,” stated Paul. 

He announced, “BETR BLACK FRIDAY MYSTERY BOX,” stating that every Betr subscriber will have something amazing waiting for them when they open the app. He wrote, “Go open your @betr app TODAY to see what you won 👀👀👀,” promising some exciting gifts and prizes for the fans.

El Gallo then went ahead and gave fans a glimpse of what they can expect from the Mystery Box. He wrote, “Betr Bucks, Free Picks, Deposit Matches & more to use on @BetrPicks ALL WEEKEND,” stating everything that is on the stake. Fans can get a free pick of the week for NFL week 13, which will include stars like Jalen Hurts, Dak Prescott, Christian McCaffrey, and more.

However, Jake Paul mentioned that “T&C’s Apply⚡️,” on this offer. This indicates that a participant must be at least 21 and meet Betr’s eligibility criteria. With the growing popularity of Betr, this offer is surely going to attract a lot more users than usual. In just 2 years, Jake Paul has grown the company massively and has doubled its valuation.

Jake Paul’s big bet

Earlier this year, Jake Paul and his team landed a lucrative deal for Betr at an increased valuation of $375 million. With a champion team consisting of industry veterans like Dan Maas (media revenue) and Andrew Winchell (government affairs), co-founders Joey Levy and El Gallo are putting everything into this venture.

Things could not have worked better as in March 2024, the duo found a fifth investor for their venture and acquired a $15 million investment, bringing their total funding to $100 million in the latest round. Betr now has impressive backing from Fuel Venture Capital, Aliya Capital Partners, Eberg Capital, Florida Funders, and TampaBay Ventures.

However, Jake Paul has never revealed his ownership stake in the company. But considering his co-founding role and his influence in bringing all these investments, we can assume that he has a significant stake.

Once again, Jake Paul showed why he is the king of promotions, and considering how the NFL is going into an interesting week, this offer can attract lots of users. What are your views regarding Betr’s new promo? Let us know your thoughts down below.