Mike Tyson is a business mastermind to a certain extent. He has ventured into the c*nnabis industry, bought a ranch, has a podcast, is into sports management and branding, and even launched his legends-only league. So, no one was surprised when he partnered with LF*GO! to launch a new energy supplement ahead of his fight against Jake Paul.
Tyson defined the energy pouches as something that, “increases my energy and keeps me focused.” The brand has been trying to break into the energy category market and has come out with rather innovative ideas for promotion. On Thursday, the brand got together with Tyson to shoot a fun commercial as the former heavyweight champion let out a few of his secrets for us.
Inside Mike Tyson’s mind
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The latest commercial features a house tour as Iron answers a few questions about his life while showing us his mansion. First, we saw Tyson watering his plants as the brand cheekily inserted their product in the trailer.
The commercial then switched to personal questions as the interviewer asked the Nevada resident about his biggest pet peeve. Tyson did not waste any second and answered disgustedly, “Coffee Breath, Sugar, ugh,” making sure everyone knew he was not a big fan of bad breath. If you are around Tyson, make sure you smell good, otherwise, you might make the scariest boxer of all time your enemy.
Tyson also revealed that when he is “Energized,” he might be the best person to be around. But a lethargic, “just tired, exhausted, no energy,” Tyson is something that no one wants to see. He feels the worst when he is tired and it is a feeling that he wants to avoid. Considering the profession the 50-6 boxer was in, it must have been such a happening time for everyone who was associated with him.
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Tyson's confession about his worst feeling—can you relate to the champ's emotional struggle?
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Tyson is 58 years old and is going to return to the ring on 15 November when he takes on Jake Paul in an exhibition fight. After many health concerns, the former boxer claims he is perfectly healthy now, raring to go. Coincidentally, during the launch of LF*GO!, he admitted that this product is the reason that he is ready to face the problem child and be on top of his game.
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The Jake Paul connection
In June, after a health scare, Tyson expressed his gratitude and his excitement for the fight against Paul during the launch event. He has been serving as the brand ambassador of the brand and is a huge fan of the product. In his own words, the product has helped him maintain his energy and power level and revealed the easy use of the energy pouches.
“I’m really looking forward to my upcoming fight in November. I am feeling better than ever and have partnered with LF*GO!™️ because it increases my energy and keeps me focused,” said a pumped-up Mike Tyson.
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He continued, “I like how it’s cleaner and easier to consume than an energy drink. Just pop a pouch and I’m ready to knock Jake Paul out,” stated Tyson while promoting the brand.
LF*GO! has benefited from Tyson’s involvement, and his initial excellent reviews also helped the brand. Once again showing the business prowess of Tyson and his capability to capitalize off the attention. What do you think about Mike Tyson and his partnership? And what are your reviews of the ‘LF*GO!’ product? Let us know your thoughts down below.
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Tyson's confession about his worst feeling—can you relate to the champ's emotional struggle?