In 2021, Mike Tyson sent shockwaves down the cannabis world by announcing the launch of his own cannabis brand—Tyson 2.0 under the parent company Carma HoldCo. The brand started off by manufacturing its own cannabis-derived edibles and other products. Over the years, the youngest heavyweight champion has been constantly adding more products to the venture, skyrocketing the popularity of the brand.

The journey started when in 2017, Tyson bought a 40-acre cannabis operation in California City, California, now known as Tyson Ranch. Four years down the road, during the launch of Tyson 2.0, the legendary boxer had a straight message to his competitors. While talking with Bryan Salmond, he claimed, “Everybody’s involved. Only one can be the king,” declaring his entry into the cannabis world. So far, ‘The Baddest Man on the Planet’ has been true to his words, as in 2022, the company oversubscribed a $9 million Series A funding round, led by JW Asset Management.

Furthermore, a few months later in October, Tyson introduced an online global marketplace for hemp-derived products. Then, in April 2023, he started penetrating Europe by opening Coffeeshop Tyson 2.0, in Spuistraat 222, Amsterdam, the first-ever coffee lounge and retail store run by Tyson 2.0. It was an instant hit and now, with grown ambition and perspective, the 58-year-old has taken the expansion one step further.

Mike Tyson making new inroads

On Tuesday, Adam Wilks, the CEO of Carma HoldCo Inc., a global brand company that has also collaborated with other cultural icons like Ric Flair to create unique consumer experiences, revealed the opening of a new Tyson 2.0 cannabis coffee retail store and cafe in Amsterdam under the global expansion. The company already had a coffee shop in Amsterdam and this expansion will serve as an official merchandise store for Tyson 2.0.

Wilks revealed that he had the time of his life while on tour with Mike Tyson himself. “It was an awesome vibe. I actually did a 5 country tour with Mike, which was one of most epic trips I have been on,” revealed Wilks revealing how fun it is to spend time with the 58-year-old legend.

He further added that “Amsterdam was probably the busiest visits,” of their tour and the opening of the retail store resulted in the authorities having to shut down two blocks of pathway because of the crowd. He revealed, “It was wild to see. We quickly became the number one coffee shop, consumption lounge in Amsterdam,” revealing the popularity of the first store since its launch.

However, it looks like both Mike Tyson and Carma HoldCo are not satisfied with everything they have achieved so far. They want to take control of recreational marijuana in Europe as well as the whole world and create a new cannabis empire.

Tyson 2.0’s takeover

Wilks revealed how Carma and Tyson are looking to expand the business even further in locations like Spain, and Indonesia (Bali). He is hopeful that with his “retail experience,” with other brands, Carma HoldCo and Tyson 2.0 can benefit as well.

If he succeeds, Tyson 2.0 will be in direct competition with some of the largest companies in the cannabis industry including the likes of ‘Canopy Growth Corporation and ‘Big Narstie’s Medical Cannabis Farm,’ ‘Tilray, Inc.,’ ‘Aurora Cannabis,’ and more.

The expansion couldn’t have been cheap, as the licensing partnership to sell cannabis in every country costs a substantial amount. With several legal formalities and navigating through the anti-drug policy, it must have cost Mike Tyson a chunk of change. Fortunately, he doing well,

However, Tyson 2.0 is still smaller in scale compared to the industry giants, and if the Brooklyn native wants to take over the world, he has to continue taking these risks and might have to spend even more. Considering the way he is going till now, it does not look like he has any shred of doubts or will stop anytime soon. Will Mike Tyson succeed in creating his own empire? Let us know your thoughts down below.