Scenes never before seen were observed in Sydney, Australia, as Logan Paul and his business partner KSI literally played to the gallery. The duo reached “Down Under” to promote Prime Hydration, the energy drink, besides attending a host of shows and programs. Paul and KSI fought each other first as amateurs on August 25, 2018. The six-round match ended in a draw. They met again at LA’s Staples Center a year later, fighting out their first professional fight. The outcome was slightly different, with the Englishman winning by a split decision.
However, the two immensely popular YouTubers met again in January last year. But it was not for a fight. Instead, it was to launch a new product under a joint venture. Called “Prime Hydration,” the popularity of the coconut water-based energy drink has been increasing by leaps and bounds. Though it has its share of critics, undeniably, the product has been a smash hit, especially among the younger crowd. Reportedly, stores went out of stock in many places due to the unbelievable demand.
A half-a-minute run for a worldwide reach
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Come the new year; an announcement reached fans and followers that Prime Hydration has signed up a deal with the UFC as the promotions’ official sports drink partner. In February, they participated in one of the most significant sporting events in the US to promote their sellout product.
Read More: “We Don’t Care”: KSI, Logan Paul Get Harsh Reality Check From Fans as Prime Suffers Setback
Probably understanding its reach and popularity, Logan Paul and KSI bought up a space to advertise for Prime Hydration in the recently concluded Super Bowl finals between Kansas City Chiefs and Philadelphia Eagles.
Reportedly they shelled $6.5 million for a thirty-second spot. With both KSi and Paul in the ad, viewers could hear the legendary voice of UFC announcer Bruce Buffer shouting, “It’s Prime!”
The soaring popularity of their product could be attested by the kind of messages that Paul, KSI, and their team members received.
Logan Paul and KSI get pats on the back from faraway corners
Uploaded today, Logan Paul’s podcast Impaulsive, besides Paul and KSI, featured the regulars Mike Majlak and George Jenko. Nearing the half-hour mark, the quartet discussed YouTuber JiDeaon’s recent prank involving Gatorade.
Soon Majlak showed a message he had received on his mobile, “The is the Mayor of my hometown.”
While KSI expressed surprise, Logan Paul read the message, “Hey Mike, I saw you and Logan on the Super Bowl commercial.”
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KSI asked Majlak about his acquaintance with the Mayor. In turn, the latter shared the barrage of messages and texts they received.
That an elected Mayor of a city took notice and sent a personal congratulatory note on the team’s success speaks volumes about the feat this team achieved during a short period.
Fate seems to be smiling brightly on their solo careers as well. Logan Paul, who signed a multi-event deal with WWE on June 30 last year, was the revelation at the Crown Jewel on November 5. Injured after the finals against champion Roman Reigns, he marked his return at the Royal Rumble on January 28 this year. KSI, on the other hand, after trouncing two boxers on the same day last year, returned to the ring on January 14, winning his bout with a first-round knockout.
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Watch Out for More: Boxing News Round-Up (January 28, 2023): Jose Aldo’s Debut Against Boxer Zambrano, Bob Arum on Fury vs. Usyk, Logan Paul’s Take on Jake Paul vs. Tommy Fury, and More
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