“Just Heatin’ Up”: After Watching Mike Tyson’s $160 Million Partnership Empire Grow in 2023, Fans Get All Hyped Up for 2024 “Takeover”

Over a recent weekend, hundreds of fans eager to meet Mike Tyson formed long lines outside dispensaries in New York. Tyson, at 57, has stepped into the forefront of the state’s burgeoning cannabis industry with the launch of his Tyson 2.0 line. Many celebrities in various fields have been capitalizing on the growing legalization of cannabis with product lines and endorsements.

Tyson’s entrance into the scene has made a significant impact, as it reflects the rising tide of celebrity involvement in New York’s evolving cannabis business. Moreover, Mike Tyson’s company Tyson 2.0 had a great year, and they celebrated the success through a video on social media, where they shared snippets of progress they made last year.

Mike Tyson has bigger plans for 2024

Unexpectedly in October 2021, Mike Tyson ventured into the cannabis industry. They had set up his line that’s expected to generate over $160 million in revenue by the year’s end. This success paved the way for other celebrities to follow suit. Joining Tyson in this lucrative venture was former WWE superstar Ric Flair, who teamed up with Tyson to launch his cannabis products in April 2022.

Subsequently, another WWE Hall-of-Famer, Hulk Hogan, expressed a newfound interest in the realms of THC and CBD. He became the latest addition to the business later in the same year. All of these athletes’ cannabis brands, Tyson 2.0, Ric Flair Drip, and Immortal come under the umbrella of the same parent company, Carma HoldCo. So, in the video, the fans can see all three titans talking about their products, and even the CEO of Carma HoldCo, Adam Wilks, was talking about his products.

Moreover, Tyson announced the involvement of another celebrity, at the beginning of 2024, and it’s none other than the famous rapper, Future. The fans were amazed by the celebration video posted by Tyson 2.0.

Fans wish the best to ‘The Baddest Man on the Planet’

In the caption of the Post, it was written, “2023 was an incredible year of growth. The takeover continues in 2024.” Well, this was believed by many fans, as they loved the way Tyson handled this business. One of the fans stated that Tyson 2.0 will continue to rule the cannabis business even this year. They wrote, “The takeover continues.” Another fan mentioned that this is just the beginning and it’s going to achieve a lot more things. They wrote, “Just heatin’ up.”

One fan complimented the product of Tyson 2.0, as they stated that it’s legitimately really good. They wrote, “That Tyson cannabis is legit.” A fan was quite enthusiastic to see the further progress of Tyson’s business in 2024. They wrote, “LET’S GO!” An Instagram user stated that the 2023 year was meant for Tyson to take over the cannabis business. They wrote, “Year of the Tyson Takeover ..”

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So all the fans had only good things to talk about Tyson 2.0, and Carma HoldCo, there wasn’t a single fan who did not like the path their business was taking. Hopefully, they’ll be doing bigger things this year. What are your thoughts about this? Tell us in the comments section.

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