“It’s Personal for Me”: Canelo Alvarez Sounds Off on “A*sh*le” Gennady Golovkin

The appeal of Canelo Alvarez vs. Gennady Golovkin III lies entirely in the novelty factor. A novelty factor that can generate consumer desire and hence keep the engine for DAZN and Eddie Hearn’s Matchroom steady and running. Alvarez and Golovkin have already fought each other twice. And a lot has changed in the four years since the duo last met.

The Boxing world has witnessed the rise of new champions and if boxing thrives off the excitement, then it has developed fresh forms of excitement in terms of fresh faces and rivalries to survive on already.

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Therefore, we ask, ‘why do fans need a GGG vs. Alvarez fight again?’ And, even if it’s happening, ‘why should they pay any heed to it at all?’ Where is the novelty factor, that one crucial magnate?

Is this fight personal for Canelo Alvarez? Why should it matter?

At the press conference, Eddie Hearn tried to shed light on the novelty factor that comprises “two great fighters, two great trainers, backstory”, and a history of “incredible twenty-four rounds.” However, in a major way, for DAZN and Matchroom, the means of attaining the novelty factor lies in prioritizing the affected ego of Alvarez and his perception of GGG. And so comes the debate – ‘how personal is this upcoming bout?’

Incited by Hearn, Alvarez answers, “Yeah, it’s personal for me. And this is the way I am. I’m not pretending to be the other person. Saying things in media or in other places. It’s personal for me because he (Golovkin) talks (about) a lot of things. I just can’t wait to be in the ring.”

With almost two decades in pro boxing, and titles in different weight classes, Alvarez has achieved the identity of an ‘idol’. A face of contemporary boxing, he is a powerful crowd-puller. Like any other figure with influence, the chapters of Alvarez’s life therefore well concern his spectators and fans. Hence, the fact he is upset with what GGG said of him should matter and, to some degree, contribute to building a novelty factor.

Alvarez’s perception of Gennady Golovkin to sell the fight

It is imperative that we watch GGG vs. Alvarez III, all because Alvarez is bothered with Golovkin’s on and off-screen personality prior to the fight. Don’t you think it’s too much to ask for at this moment? Well, let’s just leave this to the readers and fans. You be the judge of it. However, here is what Alvarez said of GGG in a recent encounter with Fight Hub:

“When the cameras are off, and he’s somewhere else, he says stuff about me and talks about me. Here he pretends to be a good person, but if you ask the DAZN staff or his people, they say who he is. He’s a bad guy.” 

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Hopefully, these puerile comments will attach a novelty factor and help sell the fight. What do you think about the press conference and the upcoming match? Let us know in the comments.