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In January, Logan Paul along with KSI launched Prime Hydration, an energy drink. In an attempt to showcase the unthinkable outcome of rivals working together as brothers-cum-business-partners in the field, the duo launched Prime. Both KSI and Paul received envious success as Prime became the official drink of Arsenal FC by the end of July.

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Recently, shoppers stood in enormous lines in Aldi to get their hands on Prime. Eventually, pandemonium and fight broke out among shoppers who desperately wanted to purchase Prime. Reportedly, adults literally shoved kids standing in line to get ahead and take possession of the desired Prime. According to eyewitnesses, even mature parents jostled the kids.

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MIAMI, FL – JUNE 6: Logan Paul meets with the press following the Mayweather vs Paul: Bragging Rights boxing event on June 06, 2021, at Hard Rock Stadium in Miami, Florida. Photo by Louis Grasse/PxImages/Icon Sportswire BOXING: JUN 06 Mayweather v Paul Icon2106060110

Undoubtedly, KSI and Paul promoted the drink on various platforms and on various occasions, creating a massive consumer desire for Prime. After the brawl broke out in Aldi, early morning, several people took to YouTube and voiced their thoughts about it. Here’s what they had to say about Logan Paul, KSI, and their product Prime.

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Fans on YouTube react to brawl concerning Logan Paul and KSI’s Prime

One user said, “The KSI effect, in the US its piled up in stores. Eventually once its in all supermarkets the scalpers will dry up and demand will drop and it’ll just be another drink again without this craziness.”

However, one claimed that it was a marketing strategy employed by KSI and ‘The Maverick’. “Paid people by KSI and Logan Paul to make a hype for PRIME on retail stores just for a water drink like anyone can make it.”

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USA Today via Reuters

Recently, Logan Paul was accused of scamming people by promoting CryptoZoo on ImPaulsive. Therefore, one alluded to the recent accusations of Paul scamming. “Imagine lining up to support a scammer like this, pathetic. I partly blame the parents for not looking into their kid`s role models.”

Finally, overwhelmed by the demand from Prime, one fan said that they would rather stick water as their preferred drink. “lol if that’s a line for a drink. I’d rather drink water. TAP WATER” 

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Would you like to buy a bottle of Prime? In addition, what are your thoughts on the drink? Share your thoughts with us in the comments below.

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