Boxing is a complex sport, and underneath the layers of sweet science, it’s a business. How a fighter markets himself or how a promoter finds a suitable opponent and sets up other logistics helps to make an event successful. But it’s not white always.

One such often overlooked aspect of the business side of things is ticket sales and gate revenue. More recently, HE Turki Alalshikh made claims of staging a sell-out event in Terence Crawford vs. Israil Madrimov. But the reality turned out to be different, as BoxingNews.co detailed how the promoters distributed free tickets to fill up the arena. Adding to similar circumstances, BoxingTickets clarified the situation as to why the popular X handle never relies on an APX event for a concrete grip on a particular fight. Why is it so?

The X account, which updates boxing fans about the ticket sales of the boxing bouts, pointed out in a post how AXS events never shade their events. And how it allows boxing promoters to make fake claims. They clarified that even if there was one ticket in a section, it would turn dark blue, suggesting the sellout of the section.

The post read, “The reason why I do not show venue pictures for AXS events is because they do not do any shading. So if there’s even 1 ticket in a section it will appear dark blue. Which leads to people making false claims about sales, like they did with Tank.” Notably, the Gervonta Davis vs. Frank Martin fight had a gate of close to $13 million, which is lower than the Ryan Garcia fight. What’s more? The PPV buys only hovered around 200k, resulting in a mismatch between the hype and expectations and how the promoters tried to sell the fight.

In the following post, BoxingTickets shared a snap of a screen that suggested dark blue shades in a section, which was not even put on sale. It summed up the utility and difference between Ticketmaster and AXS and declared, “Ticketmaster shades, AXS does not.”

Interestingly, Deontay Wilder once levied accusations on Anthony Joshua of manipulating ticket sales. The American fighter claimed that ‘AJ’ bought tickets himself and then distributed them. Canelo Alvarez also found himself in a similar position, as Dana White contested that MGM had guaranteed the gate for the fight.

Canelo Alvarez vs. Edgar Berlanga boxing affair almost a sell-out

Despite such a claim from the UFC CEO, Alvarez, 34, is set to sell out the T-Mobile Arena on September 14, as suggested by BoxingTickets, where most of the seats in the arena appear to be grey, hinting at them being sold out. In addition, only 146 odd tickets are remaining up for grabs. As for the rest, the fans have already bought up almost 1300 tickets.

It might not come as a shock to the fans, as the Mexican champion will look to bank on the emotions of Mexican Independence Day and the rivalry of Mexico vs. Puerto Rico. But the true numbers will only be out after the conclusion of the fight.

What do you make of this revelation by BoxingTickets? Do you believe that promoters have fabricated the numbers to hype up the fights? Let us know in the comments below.