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ARLINGTON, TEXAS – MAY 06: Canelo Alvarez looks on against Billy Joe Saunders during the press conference for Alvarez’s WBC and WBA super middleweight titles and Saunders’ WBO super middleweight title at Live! by Loews hotel on May 06, 2021 in Arlington, Texas. (Photo by Al Bello/Getty Images)
![](https://image-cdn.essentiallysports.com/wp-content/uploads/GettyImages-1316664119.jpg?width=600)
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ARLINGTON, TEXAS – MAY 06: Canelo Alvarez looks on against Billy Joe Saunders during the press conference for Alvarez’s WBC and WBA super middleweight titles and Saunders’ WBO super middleweight title at Live! by Loews hotel on May 06, 2021 in Arlington, Texas. (Photo by Al Bello/Getty Images)
Has the charm of the face of boxing started to fade away? The reported PPV numbers for Canelo Alvarez vs. Jaime Munguia might suggest the same. The money bags that the Mexican champion is collecting might become lighter soon. What’s more, if the low numbers are true, it is an ominous sign for Al Haymon‘s PBC too.
Rick Glaser, relying on the numbers given by Jed Goodman, disclosed that Alvarez vs. Munguia did 500–550k PPVs. In addition, he believed that these numbers were not good enough to pay the guaranteed purse that the super middleweight champion had been asking for recently. It also clarified that Alvarez has to fight other big names, such as Terence Crawford, to keep expecting hefty paychecks. Glaser also raised the alarm about the PBC’s financial problems.
IBHOF Elector wrote on his X handle, “If in fact the #CaneloMunguia PPV number is the purported 500,000 to 550,000, the good news for #Boxing enthusiasts is that translates to #Canelo must fight #Crawford & #Benavidez types to continue to earn the purses he’s been receiving!!! Reality is if that number is correct, it’s another #PBC financial bloodbath!!!”
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If in fact the #CaneloMunguia PPV number is the purported 500,000 to 550,000, the good news for #Boxing enthusiasts is that translates to #Canelo must fight #Crawford & #Benavidez types to continue to earn the purses he's been receiving!!! Reality is if that number is correct,…
— Rick Glaser (@RealRickGlaser1) May 11, 2024
Notably, Alvarez, at 61-2-2, had collected $35 million as a guaranteed purse when he agreed to fight his fellow compatriot, Munguia. Amusingly, when the PBC refused to pay him the same amount for fighting anyone else but David Benavidez, he severed ties with the promotion. The super middleweight champion then engaged in a bidding war with different promotions and eventually picked PBC and a fighter from Oscar De La Hoya‘s Golden Boy Promotions to do business.
This might put Alvarez’s future fights in jeopardy, as 500k PPVs won’t justify his heavy $35 million price tag. The same would dissuade others from pursuing Alvarez vs. Benavidez, given Alvarez’s steep asking price of $200 million. Meanwhile, the dwindling returns put a question on the PBC’s ability to stage profitable events. Is the PBC heading in the same direction that De La Hoya predicted?
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PBC’s worsening woes after Canelo Alvarez vs. Jaime Munguia fails to impress
De La Hoya had already painted a gloomy picture of the PBC for Amazon Prime. The American promoter had announced, “I’m rooting for @amazon to succeed but they got with a promoter that took Showtime, NBC, Fox etc. out of the boxing business. #FACT?”
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LAS VEGAS, NEVADA – NOVEMBER 03: WBC/WBA/WBO super middleweight champion Canelo Alvarez looks on during a news conference at MGM Grand Garden Arena on November 03, 2021 in Las Vegas, Nevada. Alvarez will face Caleb Plant on November 6 at MGM Grand Garden Arena in Las Vegas. (Photo by David Becker/Getty Images)
PBC-Prime’s first staged PPV card featuring Tim Tszyu vs. Sebastian Fundora had embarrassing returns. While they expected a turnaround in their fortunes, Alvarez also failed to take them to a comfort zone. The PBC’s current situation can also be summed up by pointing out the outflux of fighters. After the loss of ‘Bud’ and Alvarez, they most recently lost WBA #1 junior welterweight Kenneth Sims Jr. Can the PBC pull the plug on its financial leak? It remains to be seen.
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What do you make of these reported PPV numbers for Canelo Alvarez vs. Jaime Munguia? Do you think the PBC has let down its fighters and has a recipe for disaster? Let us know in the comments below.