Eddie Hearn is a fan but he is reconsidering his allegiance. The British promoter supports influencer-turned-boxer KSI. But that might not be the case anymore after he listened and reacted to KSI’s latest song. It seems the fans have jumped on the sarcasm bandwagon and joined the fray.

KSI’s latest song, ‘Thick of It’ featuring Trippie Redd, has been earning more traction online since its release. But most of it is negative as many have slammed the song for its lyrics and KSI’s singing. So, when asked about KSI’s singing skills, Hearn admitted that he was a fan and listed ‘Holiday’ as his favorite song. That changed suddenly after he heard ‘Thick of It.’

Eddie Hearn pokes fun at KSI

In a clip that is making rounds on the internet, Charlie Parsons from ‘The Stomping Ground’ asked Hearn about KSI, who lavished praises on the YouTuber-turned-boxer. However, when he grabbed his phone and listened to KSI’s song, he had a different reaction. He said, “Dear, oh dear. No ice, I’m just cold? What? From the screen to the ring to the pen to what? Oh dear, oh dear. What’s it called? ‘Thick of It’? That’s awful. I mean, look, I got to be honest, I loves KSI. But I can’t also lie to the camera.”

The 45-year-old continued, “What’s he has done there? He had an absolute stinker. Is that even released? Is it rated? Is it [on] any charts or anything like that? I normally like his stuff. But in the ‘Thick of It,’ not looking good bruv. More like ‘S–t of It’.” The fans then took to the comment section and shared their unfiltered views.

Fans have a field day over Hearn’s comments

One fan imitated Eddie Hearn’s reaction, bursting into laughter. They wrote, “From the screen to the ring to the pen to the what 😭😭😂😂.” The original lyrics read ‘From the screen to the ring, to the pеn, to the king-suggesting KSI’s different ventures and alternative career paths, which helped him become a household name and expand his fan base.

A user had a similar reaction, as they also renamed the same. They declared, “More like sick of it @KSI.” The song has clocked 12 million views within a week of its release, despite the negative reception of the song and people slamming it.

Someone drew a comparison between Hearn and Gordon Ramsey. They noted, “Bro thinks he’s Gordan Ramsey with that last line.” Interestingly, Ramsey gained popularity with his culinary skills. But his unadulterated reactions to contestant’s dishes on TV shows propelled him into stardom with the masses.

A comment pointed out how KSI had some good songs in the past but he couldn’t replicate the same with ‘Thick of It.’ The comment read, “That was the problem he has some good songs but this one was so badddd.” Notably, KSI’s debut studio album ‘Dissimulation’ debuted at number 2 in the UK charts and charted in 15 other countries too. His singles such as ‘Lose’ also made its way to Billboard 100.

Lastly, a fan lauded KSI’s marketing campaign. They announced, “Greatest PR campaign going.” KSI has asked his fans and critics to hate the song, which in turn is only helping with traction. It is also playing tricks with fans’ curiosity and therefore, despite the negative comments and criticism, the song is only getting popular.

What do you think of these comments by Eddie Hearn about KSI’s new song? Let us know in the comments below.