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Debate

Did Netflix's $20 billion boost come from genuine interest or just clever marketing of a dull fight?

Streaming giant Netflix has faced constant backlash over the past few days because of its abysmal livestream of the Jake Paul vs. Mike Tyson fight on Friday. However, it appears despite all the bad press, hasn’t stopped making strides. As per recent reports, the streaming giant added an unbelievable $20 billion to their market cap since the Paul-Tyson fight.

‘The Problem Child’ defeated Tyson via unanimous decision at Jerry World, which garnered its own share of hate online. Despite several promises of knockouts, and blood-pumping action, the bout was as boring as it could have been, with several allegations suggesting it could have been a scripted fight. But there’s no evidence for the same. 

Knockouts, lawsuits, and record views: Netflix’s fight night frenzy

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Despite facing criticism and allegations, the fight broadcast on Netflix set a historic milestone, becoming the most-viewed bout in the history of the sport. Netflix and the headliners proudly announced a staggering peak of 65 million concurrent viewers on fight night. The platform also revealed that an impressive 108 million people worldwide tuned in to watch the event unfold.

The fight also shattered records for gate revenue, surpassing Canelo Alvarez‘s $9 million gate record in Texas with a massive $18 million haul. However, the success wasn’t without controversy. A later update disclosed that Netflix faced a lawsuit from a Florida resident alleging breach of contract due to streaming issues that disrupted the viewing experience for thousands, if not more.

Despite these challenges, entrepreneur, investor, and internet personality Joe Pompliano highlighted Netflix’s triumph on social media earlier today. “Netflix’s stock is up over 6% since the Mike Tyson vs. Jake Paul fight. That means the company has added over $20 billion to its market cap,” Pompliano posted.

What’s your perspective on:

Did Netflix's $20 billion boost come from genuine interest or just clever marketing of a dull fight?

Have an interesting take?

Fans, as expected, had plenty to say after discovering his statement on X, sparking a lively debate online.

Fan mocks Jake Paul vs. Mike Tyson fight haters

The chatter about the Paul-Tyson fight hasn’t ended even though it’s been days since the fight has. It didn’t take long for Pompliano’s post to attract several comments from fans. One user felt this upward trend in Netflix’s market cap won’t last long. “Fake, just like their punches! Seriously though, it might hurt after those new subs just for that fight unsub, and those upset with the streaming quality drop off too,” the user commented. Interestingly, alongside the market cap, Netflix’s shares rose from $817.78 on November 15th to the current price of approximately $883.85. 

Someone else seems to have come up with an idea to invest in Netflix before January. “Do you think the WWE on Netflix in January will have [a] similar impact on the stock,” the user asked. Notably, Netflix will become WWE Raw’s new broadcast home. But before that, Netflix will air the Christmas NFL double-header, featuring Chiefs-Steelers and Ravens-Texans. 

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Meanwhile, this user questioned what the market cap would have looked like if things had gone Netflix’s way on fight night. “Imagine if the stream actually worked lol,” the user commented. But remember Netflix’s stock prices were riding high at the end of 2021, but in early 2022, it took a nose dive because of its performance and growing competition. 

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The next user mocked everyone who was hating on the Jake PaulMike Tyson fight. “For all the Haters of the Paul/Tyson Fight😂📈,” the user wrote while highlighting Pompliano’s post. Well, marketing is Jake Paul’s forte, but his actual skills are below par—so it would catch up to him eventually. 

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One user, upset about Netflix’s success in the face of the disgraceful Paul-Tyson broadcast, made a decision. “I’m unsubscribing so they won’t be getting my $6.99 next month,” the user wrote. However, for subscriptions to have an effect on their market cap, there needs to be a huge drop in subscriptions for a certain amount of time. 

That said, Netflix, Jake Paul, and Mike Tyson have demonstrated that whether a fight lives up to the hype or not, relentlessly promoting it for months guarantees a profitable outcome. But do you think Netflix’s surging success is sustainable? 

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