Despite Being a Non-drinker, Floyd Mayweather Gears Up to Rival Canelo Alvarez’s Liquor Business Venture

The rivalry between Canelo Alvarez and Floyd Mayweather prolongs outside the realm of the squared circle. The two formidable combatants faced one another back in 2013. The fight was billed as,’ The One,’ and both boxers were undefeated at the time. However, one out of the two was bound to be defeated and it happened to Alvarez. The 33-year-old was handed his first-ever defeat via a unanimous decision. However, young Alvarez did not succumb to the defeat and continued his quest for greatness.

A decade later, Alvarez is not only one of the best pound-for-pound fighters but also one of the biggest personalities in the sport. One might argue that he is more than solely a boxer considering his business ventures. One such venture is that of Tequila. However, his rival, Mayweather has also dabbled his hand in the liquor business despite being a non-drinker himself.

Canelo Alvarez’s VMC Tequila, a liquor venture: What does VMC stand for?

Dana White and  Conor McGregor amongst many other from the combat sports world have dabbled their hands in the liquor business. However, Alvarez’s VMC Tequila is a lot more unique than it appears. ‘VMC,’ stands for Viva Mexico Cabrones and is a Tequila-based canned cocktail. Intriguingly, the origins of Tequila come from the heart of Mexico. ‘Saul,’ himself is a Mexican and his liquor was first launched in his hometown, Jalisco, Mexico.

Moreover, his drink was launched in the United States last month. The drink was a big success in Mexico but one would have to sit back and witness if the same transpired in the States. However, intriguingly, Mayweather also launched his own liquor company around the same time.

Is Floyd Mayweather’s newly launched Le Bon Argent luxury champagne a threat to Canelo’s VMC Tequila?

Mayweather took to his Instagram and announced starting his champagne line. This revelation may come across as ironic considering he has been vocal about refraining from consuming alcohol. However, ‘TBE,’ is an entrepreneur through and through and recognizes how lucrative it may be for him to dwell in this market. His champagne is called, “LeBonArgent,” which means “Good Money.” Over a week ago, he took to Instagram and announced his champagne had received a great welcome.

Read more: $200 Million Worth Canelo Alvarez Shares Exciting News About ‘VMC’, Tequila-Based Canned Cocktails Business Venture

Moreover, Alvarez has a different type of liquor than Mayweather. However, it bears a mention that both combatants are from the same sport and share a similar fanbase. Subsequently, the two may end up being competitors of each other beyond the realm of the sport. That being said, only time can reveal if their companies end up a being a threat to one another. Until then, we ask you, do you think Mayweather’s newly launched Le Bon Argent luxury champagne is a threat to Canelo’s VMC Tequila? Share with us your thoughts and opinions in the comments below.

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