In a world dominated by marketing, boxing matches are pushing the boundaries on how they promote themselves. On the 28th of October, Tyson Fury will enter the ring against Francis Ngannou. It is a fight that ever since its inception has dominated the headlines. For a fight of this magnitude, a befitting promotional video was also needed.

And that it got! A week ago, a trailer for the big fight was released that became the premise for what the fight has to offer. However, unlike others, the video has reportedly surpassed 200 million views in just a week of its release. A video, truly in its all ‘Tarantino-esque’ glory, it has garnered the attention of the boxing realm effectively. Overwhelmed with its success, Tyson Fury has revealed what went into making it.

“No expenses were spared,” Tyson Fury details the making of the new promo

Ever since the fight was announced, it has sent a wave of tremors down the boxing realm. The promo for the fight mirrored just that. One of the most cash-heavy fights of the year, Tyson Fury vs. Francis Ngannou has its own definition today. For a WBC title holder like Tyson to fight UFC fame, Ngannou who has never entered the ring before, of course, shocks were to be felt. The trailer encapsulated that. And it hit the bulls-eye.

After its stellar success, Tyson Fury has come out to speak about how the promotions company spared no expenses in making this attention-grabbing video. He said, “They brought in some of the best production team in the world and all the right people, Oscar-winning dress people and everything so. No expenses were spared and they brought in the best.”

The budget met the expectations, and so did the results. Adding about how the response has been overwhelming, the fighter said, “And you get the results and to get over 200 million views in the first week was absolutely astronomical figures. And it shows what you put out there you get back. And they definitely spend a lot of money on the production and they get the results.”

Mike Tyson joins promotions

“You wish for a little more action?” asked Mike Tyson at the beginning of the recent trailer released by Top Rank Boxing. This new promo aligns itself with what the boxing realm has been expecting from the heavyweight class this year, “a little more action” and Tyson grants that. The video depicts the journey of the matchup from its inception till when the gong will off on fight night. Through the roller coaster of trippy amusement to the big clash, the promo is a befitting metaphor for what the fight has to offer.

In the months leading to the fight, major eyebrows were raised, when legendary boxer, Mike Tyson brought his name to the matchup. He announced to the world that he would be joining the French-Cameroonian fighter, Ngannou’s training camp in order to prepare him for his clash against Fury. Furthermore, with just days left for the showdown, ‘Iron Mike’ has also joined the efforts of promoting it.

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The upcoming bout will not have Fury’s title on the line. But it will follow all of the championship rules. The major criticism that has come his way is that Fury chose money over a fight against another champion, Oleksandr Usyk. But if he’s chosen a fight that gives him the insane money that this fight promises, then he might as well go all out for it. And the promotions he undertook ensured just that.

What do you think of the promo videos of the fight? Let us know in the comments section below.

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