Everything Jake Paul does at this point seems to catch everyone’s attention. Whether it’s his actions in the ring, or outside of it, and that’s exactly what happened yesterday on social media. The influencer turned boxer recently launched his men’s personal hygiene brand “W”, a shorthand for ‘Winning’, popular in the modern zeitgeist, targeted for men.

However, the former Disney star elevated his promotional efforts for his new brand to a whole new level. What did he do? The 27-year-old entrepreneur unveiled an eye-catching iced-out ‘W Chain,’ a bold and stylish accessory that quickly drew attention. Among those impressed were his girlfriend, Olympic silver medalist Jutta Leerdam, and the renowned UFC heavyweight champion Jon Jones, both of whom praised the innovative design.

Clean and cute

Early yesterday, Jake Paul turned to his Instagram account, sharing some pictures and a video, revealing the iced-out W Chain, after his brand’s name. The post started gaining quite the traction when Leerdam commented on it. Expressing her thoughts about Paul’s new chain—she wrote, “Cute”. 

Not too long afterward, even UFC heavyweight great Jon Jones chimed in writing, “Clean man”. Interestingly, while Jones isn’t part of W, his UFC colleague Sean O’Malley is, who is often seen with W products in hand on social media. Regardless, their product line features products priced at less than $10, which are currently available on Walmart, and will later be sold through Amazon as well.

Currently, they have three products: body wash, body spray, and antiperspirant deodorant, but Jake Paul revealed his company is looking to expand into shampoo, conditioner, face wash, and hair gel in the coming months. For the most part, W has done extremely well among young men, but the question is, what does Paul say about its success?

Jake Paul describes himself as the male Kardashian

The growing trend among the youth shows an increase in people getting their information right from social media, which sets Jake Paul right at the center of all the attention. After the success of his brother’s drink Prime Hydration, Paul revealed he is taking a page out of his brother’s handbook. “Me and my brother are like the testosterone Kardashians,” Paul told CNBC, a nod to the Kardashians launching their own skin care products.

‘The Problem Child’ feels products from these celebrities have left out a huge market segment made of young men completely untapped. “There’s a big open market for creator-led products focused on boys, “ Paul added. He even suggested his upcoming fight against Mike Tyson on Netflix will help his brand gain some momentum among people.

With that said, alongside the thousands of fans, Jake Paul’s new W chain seems to have impressed Jutta Leerdam and Jon Jones. If you think about it, this chain symbolizes the influence and success Paul has managed to achieve in a short time. But did this manage to convince you to purchase one of Paul’s products?