Four-time Mr. Olympia Classic Physique champion Chris Bumstead has etched his name permanently in the?bodybuilding?arena. His aesthetically pleasing physique, candid confessions, and fitness advice have got the fans hooked on his lifestyle. While he is currently preparing for his fifth?Mr. Olympia, Chris is juggling a lot of other ventures on the side as well. RAW Nutrition is one of his biggest business ventures, a supplement line catering to all fitness enthusiasts. $6 million worth, Chris Bumstead does not compromise when it comes to quality and customer satisfaction, so his advertisements related to RAW are top-notch.

Recently, Bumstead decided to channel his inner John Wick for the advertisement of Bum Energy, a new energy drink he is launching. The raw behind-the-scenes footage of the ad shows the details of how Chris Bumstead and his entire team created the famous scene from John Wick.

Chris Bumstead shows off his acting skills

One of the most important factors in the ad, apart from the energy drink, was luxury sports cars. These cars were sponsored by Curated, and they made the advertisement more authentic. Bumstead’s crew got hold of vintage Lamborghinis and Ferraris for the shoot.

The whole scenario of the ad would be similar to a car seen in John Wick, with Chris Bumstead as the main character. Bumstead used a Ferrari 812 for the advertisement shoot. The production team consisting of Calvin, Mook, Dom, and CJ had the perfect idea for the dystopian lighting, fusing fluorescent orange and teal blue to give the exact color grading of the movie.

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Calvin described his idea behind the scene:?“John Wick is like orange teal, so that?s the kind of vibe, as you can see?”?As soon as Chris entered the garage of his mansion to start the shoot, Calvin announced,?“This is the money shot. That?s the money, man.”?Finally, after the behind-the-scenes, the actual footage unfolded at the end of the YouTube video.

Bumstead becomes John Wick for his supplement brand

The advertisement unfolded as menacing music started to play, and Chris was shown sitting on his study table with a laptop. He shuts the laptop and marches to his garage to drive away in the Ferrari 812. As CBum came out of the car, looking like a deadly assassin, he had a duffle bag with him, which might have money inside it.

He took the bag inside the mansion and came near a safe locked with a code. Surprisingly, the new RAW energy drink was inside the safe, and Bumstead took it hastily. Finally, he drove off into the night after securing the catch.

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The hectic shoot gave rise to an iconic advertisement for the new product that Bumstead launched. Have you watched the ad yet? Let us know what you think in the comments below!