4x Classic Physique champion Chris Bumstead has made for himself a name that can never be erased from history textbooks. Bumstead has inspired countless individuals through his achievements in the realm of bodybuilding. Currently preparing for his fifth Olympia title, Bumstead is about to get married soon as well. Amidst many other things that are going on in the champion’s life at the moment, he is also pretty engaged in his new business venture. RAW Nutrition, which is Bumstead’s supplement line, is out for some time now. Managing both bodybuilding and business can be overwhelming for sure, but giving up is surely not an option for Chris.
In a recent YouTube video posted on RAW nutrition’s YouTube account, behind the scenes of a recent shoot that Bumstead did with his team for an advertisement was revealed. The advertisement was for his recently launched energy drink, which goes by the name of Bum Energy. However, what captivated the audience the most was the details of how Bumstead and his team recreated a specific scene from the blockbuster Hollywood movie ‘John Wick.’
Bumstead channels his inner ‘Keanu Reeves’
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The advertisement could not have been possible without the support and collaboration of Curated, which deals in vintage luxury sports cars. Bumstead’s team got multiple cars for the shoot, including Ferraris and Lamborghinis. The shoot took place in Miami, where the crew had to suffer from the extreme heat. After the shoot with the models was completed, it was time for the most anticipated event of the day.
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The team decided to merge Bumstead’s charisma with that of John Wick. Driving a sleek Ferrari 812 was Bumstead, exuding confidence and aura similar to that of Keanu Reeves. The scene unfolded as Bumstead pulled out of the Ferrari, got into his home, opened a locker, and packed his supplement stack in order to get ready for an intense workout session.
The lead photographer of Chris Bumstead’s crew revealed a few details about the props used. Walking the viewers through the lighting setup, he disclosed that they used 600W lights, also known as 600D, 30C table tubes, and a 300D with an orange gel to give the shot orange and teal look to make it similar to John Wick.
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The byproduct of this hectic shoot was absolutely amazing. Have you checked out RAW Nutrition’s latest advertisement? Let us know what you think about it in the comments.