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via Imago
Image Credit: IMAGO
In 2020, during the COVID-19 pandemic, Patrick Schwarzenegger stayed with his mother, Maria Shriver. While?Arnold Schwarzenegger?donated medical equipment to hospitals, his mother continued her quest to fight an incurable disease. Inspired by his parents, Patrick Schwarzenegger decided to make the most of the lockdown and help his mother in her crusade against brain disease (Alzheimer’s).
Soon, the 30-year-old’s mother’s quest also became his quest. After learning about his mother’s efforts and the money required to continue funding research and spreading awareness, Patrick Schwarzenegger proposed an idea. He told his mother to create a product through which they could raise brain health and Alzheimer’s awareness. The mother-son duo put the idea into practice and found success. However, Arnie’s son feels there is a long way to go in their fight against Alzheimer’s.
Patrick Schwarzenegger on the perils of expansion
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After discussing the idea, Patrick Schwarzenegger and Maria Shriver founded Mosh. Mosh is a protein bar that contains selected ingredients proven to boost brain health.
Earlier, the company began selling its bars online; however, after the COVID restrictions were lifted, shops and departmental stores started functioning at full capacity. Hence, they had no other choice but to expand. “We?ve done over $10 million revenue in such a short period of time, but we are just scratching the surface,”?Schwarzenegger said in an interview.![](https://image-cdn.essentiallysports.com/wp-content/uploads/photo_2022-12-07_13-32-46.jpg?width=150&blur=15)
The actor sees a lot of potential for growth in the retail space. Recently, Mosh secured $3,000,000 in investment, but Patrick feels he is miles away from his goal. However, he is optimistic. “It?s a $3 million round, so it?s not meant for forever, but it?s for this next stage of our career,” he told the Los Angeles Business Journal.
The 30-year-old actor wished to develop?“multiple different product lines that speak to brain health.”?While The Terminal List actor could always ask Arnold Schwarzenegger for help, his father has taught him to be self-sufficient.
Mosh celebrates second anniversary
A few days ago, the brand celebrated its second anniversary and also announced the debut of its plant-based bars. Taking to Instagram, Maria Shriver showcased her excitement, ?super excited because we?re here at getting ready for MOSH?s anniversary party in our debut of our plant bars.? ?Look at that banana bread, it?s so good apple cinnamon oatmeal and my new favorite of all time I gotta say peanut butter chocolate,? she said, revealing the new flavors the brand was launching.
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As Mosh continues to expand, Patrick Schwarzenegger could ask his $450 million worth father for help in his business with his mother, however, he refuses to do so. While Arnie is always open to giving them advice, he refuses to help his children take the easy way out. Hence, Patrick Schwarzenegger aims to build Mosh into a larger brand through strategy rather than charity. However, only time will tell how far the noble initiative will go.
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