How Arnold Schwarzenegger Turned His Biggest Pitfall Into a Number One Super-Bowl Commercial After 50 Years

Arnold Schwarzenegger recently stole the spotlight not just at the Arnold Classic, but also during the Super Bowl in February with a captivating State Farm commercial. Nonetheless, the 2024 Arnold Classic concluded on March 3, leaving everyone buzzing with excitement. During a seminar attended by former bodybuilders and new champions, the host, Bob Cicherillo, delved into Arnold’s surprising decision to boost the prize money from $300,000 to an impressive $500,000.

However, what truly caught the audience’s attention was the discussion about Arnold’s unexpected venture into the world of Super Bowl commercials. The host couldn’t help but praise the commercial featuring Arnold and the iconic Danny DeVito, declaring it a standout among the lackluster Super Bowl ads.

From being doubted for his accent, now turned into a blockbuster ad plot

When questioned about his involvement in the creative process, Arnold humbly admitted that the genius behind the commercial wasn’t his own. He shared, “I wish I could take credit for this brilliant writing, but I can’t.” The commercial’s concept ingeniously played on Arnold’s own journey, harking back to the ’70s when naysayers doubted his potential as a leading man due to his accent.

Arnold reflected on the irony of the situation, where now, after 50 years, a TV commercial was celebrating his accent – the very thing criticized in the past. The commercial humorously highlighted Arnold’s pronunciation quirks, from “neighbor” to “neighbah,” creating an authentic and amusing atmosphere.

The actor reminisced about how his famous movie lines, like “It’s not a tumor” from Kindergarten Cop, became iconic due to his unique accent. The State Farm commercial capitalized on this by incorporating classic Schwarzenegger lines and even bringing in Danny DeVito to add another layer of humor.

The ‘twins’ were cast again for a 60-second blockbuster

What also intrigued people was the reunion of the duo Arnie and DeVito after their 1988 film ‘Twins’. Loved by audiences then and now, their occasional meetings were always anticipated. However, their collaboration in a giant movie together is what truly intrigued their fans.

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Schwarzenegger, being the competitive spirit that he is, expressed his joy at discovering that the commercial had earned the top spot the next day. USA Today’s survey confirmed it as the number one commercial, marking Arnie’s third successful appearance during the Super Bowl. With his trademark wit, The Terminator teased the possibility of another commercial next year, leaving fans eagerly anticipating what he’ll bring to the screen next.

In essence, Arnold Schwarzenegger’s journey from a doubted leading man to a Super Bowl commercial sensation is a testament to his enduring charisma and the ability to turn past pitfalls into present triumphs.

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