47-Y.O. IFBB Pro Sounds Alarm Bells After a Social Media Influencer Live-Streamed Himself to Death Attempting a Stupid Challenge

In the last few years, 47-year-old IFBB Pro Greg Doucette has become one of the most relevant voices in the social media fitness and bodybuilding community. A former powerlifter, triathlete, and bodybuilder, Doucette has decades of experience in exercise and diet. In the Canadian’s most recent YouTube video, he informed his 1.84 million YouTube subscribers about a Chinese social media influencer who drank himself to death on live-stream.

The 47-year-old revealed the influencer had 6 million followers on China’s version of TikTok, Douyin. The deceased influencer went by the name?“Sanqiange”?which translates to Brother of 3000. Doucette said the man participated in an online drinking competition with a fellow influencer to see who could drink the most alcohol in the least time.

A life-ending online challenge

With the rise in popularity of short-form content, people across the world have invented and participated in various challenges. However, few challenges might be as dangerous as the popular PK challenge. According to Doucette, in the PK challenge, two influencers go up against one another in a drinking contest to win prizes. However, the challenge also features a specific alcoholic drink.

People who take on the PK challenge drink Baijiu, a Chinese spirit with an alcohol content of 30 to 60 percent.?“He drank four bottles of the stuff. That’s two liters! About half a gallon!”?said Doucette. Sanqiange started streaming the challenge on his Douyin at around?”1 A.M.” on May 16,?and hours later, his parent found his lifeless body.

The former powerlifter said Brother of 3000 drank the equivalent of 47 5% beers in a matter of hours. Coach Greg asked what would happen if someone drank 47 beers in a couple of hours. “You’re not going to be with us,” he said in the video. According to the IFBB Pro, challenges like these should be banned from social media,?“People should not be putting themselves in harm’s way in order to get followers,”?said the bodybuilder. He also talked about some other dangerous challenges, highlighting the underlying motivator.

Greg Doucette highlights the underlying problem

Doucette, who educates his followers about the danger of using PEDs, also revealed why harmful challenges keep cropping up.?“Everyone is craving attention, people want to become insta-famous… they’re doing ridiculous stuff,”?said Coach Greg. He also brought up the life-threatening dry scooping pre-workout challenge that became popular in the fitness community.

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However, according to the former Canadian National bodybuilding champion, no fame should be worth more than a person’s life. He also pointed out how monetary motivations compelled people thor caution to the wind. The 47-year-old revealed that live-streaming has become a multi-billion dollar industry in China, and everyone wants a piece of the pie.

While the death of Sanqiange is a disturbing incident, Gerg Doucette also revealed a silver lining. Doucette said the authorities are looking into the influencer’s death and the culture of social media challenges.

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