It is common knowledge that the?bodybuilding world cannot do without supplements, protein shakes, and a pinch of PEDs along with the most important ingredient: weight training. Bodybuilders have always consumed some or the other form of supplements so that it acts as a catalyst for their muscle building. The Golden Era of bodybuilding, which was graced with the likes of Arnold Schwarzenegger or Flex Wheeler, did not have supplements.

Now, in the 21st century, gym equipment has increased and so has the supplement and protein shake industry. The bodybuilding world has adapted to these changes and veterans advocate for the use of protein supplements. Recently Pedro Aguilar shared a throwback video of a Muscleegg protein shake ad where iconic bodybuilders gather. He tagged Mike O?Hearn, who reshared it with the captions, “How much do you love protein?”. But this also raises the question of whether Rich Piana, Mike?s friend, was right about the protein shake industry, lying to consumers.

Mike O?Hearn shares a protein shake advertisement that might trigger Rich Piana?s fans

The video uploaded by Pedro showed an advertisement where veteran bodybuilders like Kali Muscle, Mike O?Hearn, and Luca Penazzato were present. The bodybuilders were relaxing on a sea beach when Kali Muscle brought a handful of protein shakes inside takeaway glasses. He started distributing them among his fellow bodybuilders. All of them were saying how they love protein.

Even Mike O’Hearn said, ?Protein rocks,? and proceeded to drink the shake. Mike O?Hearn has his own protein and supplements line called ?The Titan Crew? and he advocates for the use of protein supplements post-workout. O?Hearn also did a YouTube video on how much protein supplements should be taken in a day. ?FITNESS MODELS uploaded this video?. He said he takes two shakes a day, which is one after a workout and one before bed.

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Most bodybuilders do have their own supplements and protein shake lines, and advertise the positive aspects of consuming them. The late Rich Piana, who had once exposed the protein industry, also had his own company named ?5% Nutrition?. However, Piana has also slammed the protein shake industry. Even Kali Muscle, who was in the ?Muscleegg? advertisement, has slammed the protein shake industry. Mike had worked out with Rich Piana in the past, and Piana shared the video on his YouTube channel. Even though they had amazing camaraderie, their opinions might differ when it comes to the protein shake industry.

Rich Piana exposed the protein industry before he passed away

In 2017, Rich Piana sat down with Rodrigo, who invented ?Egg White Crystal?, and talked about protein supplements and powders. The YouTube video was titled, ?100% TRUTH ABOUT PROTEIN POWDERS?POST WORKOUT SHAKES.? Rich discussed the secrets that the protein industry hides from its consumers in the video.

?When you read the label, it says 24 g of protein. That number is determined by the nitrogen balance in the product and there are other things you can add to the product to bring up the nitrogen balance,? Rich said. According to him, this means that the protein number would show higher when in reality it is not so. The products do not contain more protein, it is just an illusion that it does.

The companies were not delivering what they promised on the labels, and that made Piana frustrated. ?It?s simple things like this that people just do not? They?re not educated, they don?t understand. No one puts us out there because it?s a f**king multi-billion-dollar business,? the late bodybuilder had said.

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Mike O?Hearn has always advocated for the truth and Rich Piana is one of his colleagues who did the same. One of Piana?s lasting legacies would be unearthing more of the secrets of the protein shake industry. However, Mike O Hearn sharing the video of the advertisement might be a sign that he thinks differently than Piana. What is your take on this notion? Tell us in the comments below.