Jennifer Lopez stands tall as the epitome of beauty, brains, and success. Often called JLo, she has been an iconic global superstar since times immemorial. Apart from being a successful actor, singer, and dancer, the American youth icon has stepped into the world of fitness and beauty and has been reigning in the realms ever since.

Widely regarded for her age-defying beauty and fitness that surely spreads around an undeniable allure, Lopez is set out to make a splash in the capitalist market too. After having taken over the Internet with her perfectly sculpted physique, she is now all set to expand her beauty brand, also known as JLo in the most populous city in the United States.

Jennifer Lopez shares her new milestone

The Pop Culture Icon, Jennifer Lopez took to her Instagram and shared a victory milestone with her fans. In order to promote her beauty brand in the beautiful city of New York, Lopez set up a three-day beauty and Fitness Pop-up. She is all set to take over the Hamptons with her evergreen beauty and also aims at spreading awareness about fitness.

The journey that she has been embarking upon, has been graced all the more with the publishing of the news on the official website of Women’s Wear Daily abbreviated as WWD. The event commenced with a grand cocktail party at Curio’s Bridgehampton Boutique in Hamptons and undoubtedly was a great hit.  

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Jennifer Lopez shared the publication of WWD on her Instagram story, first on the official Instagram handle of JLo Beauty, and then reshared it on her personal account as well to share her gratitude and joy with her fans. The venture was a huge success in promoting wellness and fitness.

What was the Beauty and Fitness Pop-up about?

The Beauty and Fitness Pop-up by Jennifer Lopez was a three-day event featuring a cocktail reception and fitness classes for the audience. The visitors also had access to the full range of products, starting from the beauty to the body collection of JLo Beauty. The cocktail reception was hosted by none other than Lisa Sequino, who is the co-founder of the brand, and Sydney Sadick, Spotlight Magazine’s editor-in-chief.

On the 5th and 6th of August, Curio also hosted JLo beauty’s ‘Get Right, Get Tight’ fitness classes, and it was led by infamous instructors like Evan Lee Breed and Meredith Shumway who created a workout for better toning of the body matching them with the playlist of Jennifer Lopez’s best hits. Renowned people like Naomi Campbell, Gwyneth Paltrow, and Lopez herself were on the list of the clientele demonstrating how fantastic the event was set up to be! What are your thoughts on JLo Beauty’s new campaign? Let us know in the comments section below!

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