Home/Bodybuilding

via Imago

via Imago

July 21 has become a highly anticipated date among fans of cinema. On that date, two highly anticipated projects are set to release simultaneously. The two reportedly over $100 million budget films couldn’t be more different. However, the people associated with them have elevated the hype surrounding them. One film is Christopher Nolan’s latest epic Oppenheimer, based on the life of the father of the atomic bomb. The other one is filmmaker Greta Gerwig’s live-action adaptation of Barbie. A particular aspect of the latter has impressed the eldest son of Arnold Schwarzenegger.

29-year-old Patrick Schwarzenegger, who is the eldest son of Hollywood legend Arnold Schwarzenegger is a fan of cinema. An actor himself, Patrick Schwarzenegger has starred alongside the likes of Chris Pratt in The Terminal List. Earlier, Arnie’s son tweeted about being impressed with one aspect of the upcoming Barbie movie.

Everyone including the son of Hollywood legend Arnold Schwarzenegger is impressed

ADVERTISEMENT

Article continues below this ad

Everything about the two projects has created a sense of competition. The moment fans learned about the release date of the two films, loyal Barbie and Nolan fans started making memes about the films. The production studios also raced to promote the films. However, their approach was quite different. While Universal is relying on the stellar cast and Nolan’s reputation to do the trick, WB has taken an active approach.

In his tweet, Patrick Schwarzenegger praised the unique approach of the Barbie PR team. “Whoever is doing Barbie’s PR & marketing is doing a great job,” wrote the actor. It’s nearly everyone on the internet feels the same. The upcoming Greta Gerwig film has left no stone unturned in its promotion. Since Barbie is already an established franchise, the film’s marketing team has tapped into the already established trends and dialed it up to 11.

One example of this is how Margot Robbie and Ryan Gosling have embraced Barbiecore. The fashion trend of wearing Barbie-themed hot pink fashion is nothing new. However, Robbie has brought the niche trend to the spotlight. Warner Bros. also built a Malibu hot-pink dream house and made it available for people to rent via. Airbnb.

Read More | Dua Lipa’s Mermaid-Inspired Crystal Mesh Dress at Barbie Premiere Grabs Serena Williams’ Husband Alexis Ohanian and Her Model Friend Gigi Hadid’s Attention

Most recently the PR machine moved to London and pained its iconic black cabs and red buses in hot pink. They even put a pink version of the iconic blue TARDIS from Doctor Who on the banks of Tower Bridge. It’s no wonder, the marketing campaign has captivated Patrick Schwarzenegger and countless others. Yet, that doesn’t guarantee a win for Barbie at the box office.

The clash of titans at the box office

While Barbie’s marketing campaign has been extravagant, Universal Pictures have been more subtle with Oppenheimer. The marketing of Oppenheimer has relied on the strength of his stellar cast. Cillian Murphy, Mat Damon, Emily Blunt, Rami Malek and more star in the film. There are also special appearances from Kenneth Branagh and Robert Downy Jr.

Lead by Christopher Nolan, Oppenheimer has flexed its star power during promotional events. The film has also touted its technical achievements, such as the first film to be shot in IMAX black and white. The fact that Nolan recreated the Trinity test without CGI has also captivated people who plan to watch it in the theatres.

ADVERTISEMENT

Article continues below this ad

Watch this story | Bodybuilding Legend Arnold Schwarzenegger Went Undercover To Train Fans At Gold Gym

Patrick Schwarzenegger and many others are impressed with the film’s promotion. However, good PR doesn’t guarantee success. Only time will tell which movie dominates the box office.

ADVERTISEMENT

Article continues below this ad