Maria Shriver and her eldest son, Patrick Schwarzenegger, took another step in their fight against Alzheimer’s disease with their brand, Mosh. They revealed the new version, Mosh 2.0, in an exciting Instagram post. The duo shared the Mosh 2.0 with a new tagline, “Brain Plus Body Fuel,” which encapsulates the brand’s mission. Their products became the “first and only protein bar to include Cognizin® Citicoline in our Signature Brain Blend.”
Shriver and Schwarzenegger enthusiastically unveiled their revamped product line in a video shared on the MOSH Life Instagram page. “We’ve got some new products here. We have rebranded and reformulated. We are better than ever. What we got? Mosh 2.0, baby,” they declared in a promo from the MOSH headquarters.
The video highlighted the new packaging, showcasing a bigger MOSH logo, new flavor icons, and key product attributes: “12 grams of protein, 3 grams of sugar, and all of our Brain Superfoods.” They also emphasized the addition of Cognizin® Citicoline, a brain-boosting ingredient.
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They explained that many studies and research papers have shown how beneficial it is for brain health. “We are the first bar in the food product market to contain it,” they excitedly announced. “So here you are, Mosh 2.0, delicious, new, improved flavors with more brain health ingredients and attributes,” said Patrick Schwarzenegger while Maria Shriver added, “Guys, so good. We are minds on a mission.”
Their efforts to elevate MOSH didn’t stop there. On May 3rd, Arnold Schwarzenegger‘s ex-wife and son appeared in the season 15 finale of Shark Tank. The appearance generated significant buzz and showcased their passion for their mission to spread awareness about the disease.
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Maria Shriver and Patrick Schwarzenegger propelling MOSH forward
During the Shark Tank episode, the duo asked for $500,000 in exchange for a 2% stake in their company. After negotiations, they secured a deal with businesswoman Lori Greiner for a $500,000 investment, gaining 3.5% equity and 1% advisory shares. This partnership is expected to boost MOSH’s market presence and drive growth.
Previously, MOSH raised three million dollars in its first-ever funding round to support its retail distribution strategy. Despite these efforts, progress has been slow. Patrick Schwarzenegger, the 30-year-old actor, suggested appearing on Shark Tank to attract more attention and funding for their cause.
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Years after her fight against Alzheimer’s, the former First Lady of California and her son founded MOSH in 2021. The brand was born out of Shriver’s relentless efforts to raise awareness and funds for Alzheimer’s research. Recently, she accomplished one of her dreams by opening a research center in partnership with the Cleveland Clinic. Inspired by his mother’s dedication, Patrick Schwarzenegger helped build the company. MOSH quickly became a hit.
With the launch of MOSH 2.0 and the successful Shark Tank deal, the future looks bright for this mother-son team. Their dedication to brain health and innovative approach continue to spread the awareness they aim to achieve.