The bodybuilding and fitness community has been mourning the untimely deaths of some of its stalwarts. Some of the biggest names in the bodybuilding community have recently passed away. The tragic demises left fans and fellow bodybuilders in shock and raised serious questions about underlying causes.

Jo Lindner aka Joesthetics, Neil Currey, and Justyn Vicky are some of the big names in the bodybuilding community that recently passed away. While the specific reasons for these deaths vary, a disturbing trend emerging from social media, particularly on TikTok, has become a point of concern.

TikTok’s disturbing trend

The tragic losses of bodybuilders who influence the bodybuilding community act as somber reminders of the very real consequences of these choices. Furthermore, it isn’t just about the content’s sheer volume; it’s about the message it sends. In the UK, users have viewed videos that subtly promote PEDs a staggering 117 million times over the last three years. Young individuals aged 18 to 24 accounted for 89 million of these views. The situation in the US is even more dire.

Over a three-year span, such content was viewed 587 million times in the country. With a substantial 420 million views coming from users in the 18 to 24 age bracket. While TikTok’s community guidelines strictly prohibit the promotion or display of recreational drug use, crafty content creators have found ways around these rules. By using codewords and suggestive language, they manage to evade the platform’s algorithms, bringing such content to the screens of millions.

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Even more worryingly, some influencers are capitalizing on this trend. With a combined following of 1.8 million, they promote these dangerous substances, often partnering with dubious online entities that sell them, in return for hefty commissions.

The dangers and the pressure

This reveals that there’s a gap in the rules, and it shows how hard young bodybuilders are pushing themselves. Wanting to look ‘perfect’, pushed by what they see online, can make some people take risky shortcuts.

Research from Centre for Countering Digital Hate shows that many of these videos play down the dangers. Some even brush off worries, saying things like, “just tell your parents they are vitamins.”It’s worrying to see a link between misleading TikTok videos and the sad loss of big names in bodybuilding. Do you think we need tighter rules on such platforms? Will that help in keeping youngsters safe? Let us know in the comments below.

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