With $11 Billion Brand Roping in Coco Gauff and Carlos Alcaraz, Long-Time Ambassador Roger Federer Makes Blunt Admission -’Will Be Fine Without..’

Throughout his career as a professional tennis player, Roger Federer went ahead to work with some of the best brands in the world. One among them included Rolex, which is valued at $11 billion; because of this, it is hard to imagine Roger Federer and the billion-dollar brand apart from each other. However, with new players coming in, the brands have started to shift their attention towards the rising stars.

Reflecting on the same, Roger Federer delivered his honest verdict on Rolex while giving his insights about the upcoming generation. In the interview, he also sparked his views about Carlos Alcaraz and Coco Gauff, who have been the latest ambassadors while shedding light on Iga Swiatek as well.

Roger Federer delivers a definitive verdict for Rolex as they look up to the young generation

In a recent interview, tennis legend Roger Federer expressed his excitement for the future of Rolex as it continues to associate with some of the brightest young talents in tennis. Federer’s enthusiasm for the brand’s ambassadors, including Coco Gauff and Carlos Alcaraz, was evident as he commended their remarkable achievements.

Federer highlighted the stories of Gauff’s triumph at the US Open and Alcaraz’s Wimbledon victory, shedding light on the fantastic display of skills that captured the hearts of millions worldwide. He also lauded Iga Swiatek for her outstanding accomplishments in the tennis world.

“I am cheering for great matches as the crowd gets to enjoy these matches. But I must say, a few of them I think Coco Gauff winning the US Open was an incredible story. Alcaraz winning Wimbledon was absolutely fantastic. Also, Iga Swiatek, what she has done this year is fantastic. I think they should be very proud to be with Rolex and vice versa as well,” said Roger Federer while looking at the upcoming gems.

However, that was not enough. On a lighter note, the legendary tennis star added, “So, the future looks very bright as they sign the best players again and they will be fine without me and I will be supporting them.” 

Thus, Roger Federer’s statements remark that the future of tennis is in safe hands. With the rise of upcoming stars, it will be great to witness young guns in action and the entertainment that the fans will get will be massive. It is interesting to see how Roger Federer, who was one of the flag-bearers of Rolex, is now passing on the baton to the rising players.

Also read: ‘Tired, Homesick and Maybe Struggling’- Roger Federer Harks Back to the Past in an Emotional Recollection of Wife Mirka and His Coaches’ Support

Federer partnered with Rolex for more than a decade

Roger Federer’s journey with Rolex is eye-catching. The Swiss superstar partnered with the multi-billion dollar brand back in 2006. The deal was worth around $15 million and lasted for around 10 years. As the contract was about to expire in 2016, the two came ahead and signed a contract extension which awarded Federer $8 million per year.

Thus, Roger Federer’s partnership has been nothing short of sensational. However, with his time as a professional player now closed, he looks up to the younger generation of players who would make a name for themselves and help Rolex establish their legacy further in the game.

With the addition of Coco Gauff and Carlos Alcaraz to the team, they have already made a bold statement. What are your views on the same? Let us know in the comments below!

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