After moving away from the court in the previous season, Roger Federer ventured into the realms of business by launching his sports apparel brand, ‘On’. Since then, the Swiss tennis legend’s company has lured a number of prominent figures in the tennis community who have signed their respective endorsement deals. The list also includes the current world No. 1 player, Iga Świątek as she recently became a part of ‘On’ as one of their brand ambassadors.
Now, the 4 singles Grand Slam champion has started the grass season while donning some elegant apparel designed by Federer’s company. In the process, the Polish tennis player recently showcased that the Swiss Maestro’s influence on her goes beyond business as she stunned the audience with her prowess on the grass surface.
Iga Świątek stuns the spectators while donning apparel designed by Roger Federer’s brand
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The WTA superstar started the grass season with her participation in the Bad Homburg Open in Germany, where she has reached the quarter-final round. During her remarkable campaign, the current world No. 1 player outclassed the Swiss tennis player, Jil Teichmann in straight sets in the round of 16 of the WTA 250 event.
Meanwhile, Iga Świątek stunned the entire tennis community by pulling off a tweener in order to clinch a crucial break point of the exciting match. It further gave her a 3-2 lead in the first set of the 1 hour, 19 minutes long match in Germany. Notably, the Twitter page of ‘The Tennis Letter’ hailed the Polish tennis star in the caption of the video clip of her tweener. It stated, “Iga Swiatek just hit a tweener on grass. Sound the alarms. Looking confident on the grass 🇵🇱❤️”
Iga Swiatek just hit a tweener on grass.
Sound the alarms.
Looking confident on the grass 🇵🇱❤️
— The Tennis Letter (@TheTennisLetter) June 28, 2023
For the grass-court event, the 4 singles Grand Slam champion was spotted donning an elegant outfit designed by Roger Federer’s sports brand. After her remarkable victory against Teichmann, the 22-year-old player will now square off with the Russian tennis player, Anna Blinkova in order to book a place in the semifinals of the tournament.
Świątek is not the only athlete in the tennis community who has been a part of the sports brand launched by the Swiss Maestro.
Another tennis player starts the grass season while donning apparel from Federer’s brand
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Apart from the WTA superstar, the American tennis prodigy, Ben Shelton also signed an endorsement deal with the former tennis ace’s company. Now, the 20-year-old player has started the grass season while wearing all-white outfits from ‘On’.
It came to the public lens during his recent visit at the All England Lawn Tennis Club where he was accompanied by his father and coach, Bryan Shelton. Meanwhile, he expressed his excitement about his debut at the upcoming grass court major event, Wimbledon Championships.
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What do you think of the tennis superstar like Iga donning outfits from Federer’s brand? Let us know in the comment section.
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