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NEW YORK, NEW YORK – SEPTEMBER 02: Alexis Ohanian looks on prior to the Women’s Singles Third Round match between Ajla Tomlijanovic of Australia and Serena Williams of the United States on Day Five of the 2022 US Open at USTA Billie Jean King National Tennis Center on September 02, 2022 in the Flushing neighborhood of the Queens borough of New York City. (Photo by Elsa/Getty Images)
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via Getty
NEW YORK, NEW YORK – SEPTEMBER 02: Alexis Ohanian looks on prior to the Women’s Singles Third Round match between Ajla Tomlijanovic of Australia and Serena Williams of the United States on Day Five of the 2022 US Open at USTA Billie Jean King National Tennis Center on September 02, 2022 in the Flushing neighborhood of the Queens borough of New York City. (Photo by Elsa/Getty Images)
Professional women’s tennis has been on the rise for decades. However, the sport still faces challenges in terms of generating revenue and attracting investment. Alexis Ohanian, the doting husband of Serena Williams, recently tweeted about an exciting move. The global private equity firm CVC Capital Partners has invested $150 million to become a commercial partner in the Women’s Tennis Association (WTA).
The Reddit cofounder hopes that this partnership will help to address the gap between the commercial rights secured by the WTA and those secured by the men’s game. He cheered and shared his enthusiasm for the incredible move.
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Serena Williams’ husband tweets his excitement regarding an interesting move by WTA
For years, the men’s game has enjoyed a significant advantage over the women’s game in terms of investment and revenue. This happened even after women’s tennis produced some of the sport’s most iconic and beloved players, from Billie Jean King and Martina Navratilova to Serena Williams and Maria Sharapova. The investment from CVC, reported by the New York Times, is a significant step in the right direction. CVC is a global private equity firm that has a track record of investing in and managing successful sports businesses.
Ohanian is renowned for sharing his business expertise with his fans on Twitter. This time, it was no different. Following the investment news, the cofounder of Reddit showed his enthusiasm.
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NEW YORK, NEW YORK – OCTOBER 12: Champion for Equality Award Recipient Alexis Ohanian speaks onstage during The Women’s Sports Foundation’s 2022 Annual Salute To Women In Sports Gala at Pier Sixty at Chelsea Piers on October 12, 2022, in New York City. (Photo by John Lamparski/Getty Images for WSF)
He tweeted, “This looks promising! @cvc_capital holler at me!” The prominent tech entrepreneur is a vocal advocate for gender equality. His tweet is a sign that the WTA’s partnership with CVC has already caught the attention of influential figures in the tech and business worlds.
The firm was once the owner of the Formula 1 racing series and has remained a major sports investor. Its investment in the WTA will bring significant resources and expertise to the table. The new deal could help to drive growth and revenue for the women’s game.
This looks promising! @cvc_capital holler at me!https://t.co/fDQCf4LoUR
— AlexisOhanian7️⃣7️⃣6️⃣ (@alexisohanian) March 7, 2023
Women’s game is finally being taken seriously by major investors. With the right management and investment, women’s tennis could become an even more popular and profitable sport. It will soon attract new fans and players from around the world.
Ohanian honored with the 2022 ‘Champion for Equality Award by the Women’s Sports Foundation
The husband of the 23-time Grand Slam champion had been honored with the 2022 ‘Champion for Equality’ award by the Women’s Sports Foundation. Ohanian has always been vocal about his support for women’s sports, and he received the award for promoting gender equality through his capital venture firm, Seven Seven Six.
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After receiving the award, Ohanian expressed his gratitude via Twitter. He stated that although he doesn’t work for awards, receiving this recognition makes him feel like his efforts are on the right track. He also mentioned his investment in the Angel City FC soccer team and how he hopes it will encourage other prominent figures to invest in women’s sports as well.
Share your views about the new move by the WTA in your comments below.
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