Rolex Paris Masters Breaks Ground in Its 54-Year History as Tennis Attempts to Attract Young Fans With an Encouraging Move

The Rolex Paris Masters has been a prestigious event in the world of professional tennis for more than 50 years. It is the biggest indoor tennis tournament globally and has hosted some of the sport’s most iconic moments. Yet, despite its more than five decades’ worth of history, the competition has planned a surprising change. The event has wandered into the digital domain to draw in a new generation of young tennis fans.

The lofty event is set to live-stream its qualifying matches on a fan-revered digital platform. This creative and imaginative event could also be the catalyst to attract a new generation of tennis enthusiasts.

The esteemed Rolex Paris Masters has decided to take a leap forward in digital broadcasting

In 2022, the Rolex Paris Masters made a critical step to step into Twitch and offer fans an engaging experience. The renowned event incorporated a few live conversations and an eTennis competition. This computerized adventure was a success and had drawn in 800,000 viewers. Now, the Rolex Paris Masters has broken new ground by streaming its qualifying matches on Twitch. It will be the first Masters 1000 tournament to do so.

According to Tennis Actu, on October 28, 2023, fans can experience the first qualifying round in an innovative manner. It denotes a critical shift towards inclusivity and openness for tennis enthusiasts. The live stream will be hosted on Twitch by Rivenzi.

It will feature esteemed tennis expert Gilles Simon, former French number 1 and world number 6. It will also include other internationally recognized tennis figures like Cédric Pioline and Justine Henin. The tennis analysts will interact with the excited audience throughout the program.

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The support of official partners, HEAD and Eurosport will further extend the reach of the Rolex Paris Masters. Eurosport will stream the Rolex Paris Masters Social Club live and free on its website, eurosport.fr. This innovative approach bridges the gap between traditional tennis fans and a tech-driven younger audience.

Paris Masters will be a premier tennis spectacle in a state-of-the-art arena

The Paris Masters stands as a premier event in the ATP calendar. It boasts of a world-class venue at the prestigious AccorHotels Arena in the Bercy district. Historically known for its lightning-fast surface, rewarding aggressive attacking tennis styles, the Paris Masters made a change in 2011. It aligned itself with the general trend of slower courts across the tour. This shift, while perhaps disappointing for some players and fans, reflects the broader evolution of tennis court speeds.

Tennis enthusiasts worldwide have the opportunity to witness the Paris Masters, whether in person or from the comfort of their homes. Tickets for on-site viewing can be purchased through the Paris Masters website, offering a range of packages.

For those who prefer to follow the action remotely, several streaming options are available. Tennis TV provides online streaming for fans worldwide, while viewers in the Middle East and Australia can tune in to beIN Sports. Eurosport offers streaming coverage for numerous European countries, and Tennis Channel will broadcast the tournament in the USA. Indian viewers can access the tournament via Voot and Sports18.

Being the final Masters event in the ATP Tour calendar, the Paris Masters holds great significance for tennis fans. Beyond the thrilling on-court action, the championship plays a pivotal role in determining the lineup of players who will compete in the ATP Finals, making it a must-watch event for enthusiasts around the globe.

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