5 Years After Roping in Coco Gauff, $1.8 Billion Boston-Based Juggernaut Inks Massive Deal with the Australian Open

In the world of tennis, big news is already stirring ahead of the Australian Open and United Cup. As the reports have started to emerge, there’s a major partnership on the horizon that’s expected to shake things up in the world of sports gear. This collaboration isn’t just about sponsoring players, it’s about changing the game with new styles and top-notch performance wear.

New Balance, a billion-dollar brand recently came out and announced their partnership with the Australian Open. Interestingly, the company signed Coco Gauff as a 14-year-old who has since then, gone ahead to showcase wonders in the tennis world.

New Balance will be the apparel and footwear provider at the Australian Open

In a recent revelation, the Australian Open has recently announced that New Balance will be the official apparel and footwear provider at the upcoming tournament. This has come as a major boost to the company which has already been working with some of the best names in the world like Coco Gauff.

Gauff’s rise and captivating performances on the court have established her as a formidable force and amplified New Balance’s visibility and credibility within the tennis community. The two’s collaboration started in 2018 when the young American was just 14 years old. Since then, she has stepped on her pursuit of greatness while surprising everyone.

Not only this but what has stolen the headlines is the fact that New Balance will also look ahead to provide the footwear and apparel of the ball kids at the upcoming United Cup. This has come out as major news. As the buzz intensifies around this partnership, New Balance stands set to dominate the Australian Open, leveraging their association with Gauff as a driving force behind their quest for on-court supremacy.

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However, she is not the only one who has paired up with the brand. Some of the upcoming sensations of the game and some legends have also been associated with the company.

Along with Coco Gauff, many tennis stars have partnered with New Balance

Interestingly, Coco Gauff is not the only athlete to have partnered with New Balance. Fellow countrymen like Tommy Paul, Australian sensation Jordan Thompson, and Canadian legend Milos Raonic have all been part of New Balance.

“It’s great, I love being with a brand that allows me to have so much input into the product,” said Paul in the interview, who signed with the company back in 2021. However, Milos Raonic is the oldest packet in the crew, with him partnering with the company since 2013. After his 5-year contract ended back in 2018, he signed a lifetime contract extension with them.

Thus, New Balance, which has already acquired some of the legendary names in tennis will be looking to rock the stage as their upcoming partnership with the Australian Open breaks the headlines.

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