Despite 6-Year Long Deal With $1,000,000,000 Brand, Novak Djokovic Failed to Grab What Roger Federer and Coco Gauff Pulled Off in a Branding Debacle

Professional tennis isn’t just about winning matches and trophies; it’s also about looking good and creating your own style. Novak Djokovic, the famous Serbian tennis player with 23 Grand Slam wins, seemed to have it all: a fantastic career, a massive long-term deal with the famous billion-dollar brand Lacoste, and a huge fan base. However, as the tennis world watches rising stars like Coco Gauff and remembers the stylish Roger Federer, we start to wonder if Djokovic missed some important opportunities in the world of fashion.

While Djokovic continues to smash records, it’s Coco Gauff and the legendary Roger Federer who are stepping into the spotlight with their exclusive sneaker lines, leaving Djokovic trailing in their fashion-forward wake.

Diverging paths of the fashion footsteps of Coco Gauff, Roger Federer and Novak Djokovic

Coco Gauff, the young tennis sensation, has been doing really well in both tennis and as a popular figure. Brands noticed her quick rise to fame, and New Balance was smart enough to team up with her early in her career. Her partnership with New Balance has been not only very profitable but also groundbreaking. She introduced her special tennis shoes, called the New Balance Coco CG1, before the US Open Series. These shoes are a perfect mix of style and great performance, and they cost $170. They became super popular, especially after she won the US Open last night.

Roger Federer, a tennis legend with a penchant for style, has also left an indelible mark in the sneaker world. Despite retiring from professional tennis, Federer’s collaboration with On Running has yielded impressive results. The Roger Pro, a shoe that combines style and functionality, was met with resounding success during its exclusive 2021 release at Kith in New York City.

In contrast, Novak Djokovic, despite his amazing tennis career and long partnership with Lacoste, hasn’t yielded any shoes with the Novak name on it. This leaves fans and fashion enthusiasts wondering why the Serbian sensation has not followed in the footsteps of Gauff and Federer by securing an exclusive sneaker line dedicated to his name. In the fast-paced world of sports and fashion, it’s clear that Djokovic’s branding strategy has room for improvement. As Gauff and Federer stride ahead with their signature sneaker lines, Djokovic remains on the sidelines, representing a missed opportunity for both him and his sponsor, Lacoste.

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In the ever-evolving world of sports and fashion, the story of Novak Djokovic’s partnership with Lacoste serves as a reminder that success on the tennis court doesn’t always translate to triumph in the world of style and branding. While Djokovic’s on-court achievements are awe-inspiring, Coco Gauff and Roger Federer have shown us that it takes more than just a stellar tennis record to capture the hearts of fans and the attention of the fashion-forward.

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