Coco Gauff Backs Compatriot Ben Shelton After He Becomes the ‘Newest Member of the Rolex Family’

American tennis prodigy Ben Shelton is introduced as the new face of the famous watch brand Rolex. Colleague Coco Gauff shared an amazing reaction to the news that melted the hearts of many fans. Previously, the world’s number-one WTA player, Iga Swiatek, and ATP star Carlos Alcaraz have been Rolex’s champion faces. Now it’s time for Ben Shelton to join the line.

Shelton has been a prominent endorser of many brands. From Swiss brand On to racquet brand Yonex, this American tennis star has quite a few names to boast about. However, his recent addition as the Rolex’s face of the sport has surely brought him more recognition.

Coco Gauff reacts as Ben Shelton introduces himself as the new face of Rolex

Recently, on his official Instagram channel, Shelton posted a set of pictures modeling for the watch brand and introduced himself as the new brand ambassador. Shelton wrote- “I am excited to become the newest member of the Rolex family. It is an honor to partner with a brand synonymous with excellence in our sport. #Rolex #rolexfamily.”

Shelton’s post has surely impressed his fans who think he is one deserving candidate. However, it was colleague Coco Gauff who stole the show with her comment on the post, which read- “🔥yuhhh.”

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Shelton’s new collaboration with Rolex was also shared by a prominent tennis source on their official X (formerly Twitter) profile. They were pretty excited to share the news with the fans.

Ben Shelton’s addition to Rolex’s list of ambassadors expresses the great expectation of the fraternity from this tennis star. The way Shelton bagged his quarter-finalist position at the US Open 2023, many more renowned brands are waiting in line for him to sign their endorsements.

What are the brands that Ben Shelton receives his sponsorship from?

After gaining the attention of the global tennis fraternity, Shelton joined a group of brands for sponsorship. One famous brand among these is the Swiss clothing brand, On. However, Shelton’s collaboration with On is restricted to the footwear division only. After this, Shelton signed a contract with New Balance. This American sportswear brand became this tennis prodigy’s provider of on-court tennis apparel. Ben Shelton has a multi-year collaboration with Yonex, a Japanese brand for sports equipment. This Japanese brand provides Shelton’s racquets for tennis.

Coco Gauff’s reaction to Ben Shelton’s new collaboration with Rolex surely melted fans’ hearts. However, Shelton’s fans are assured that many more famous brands will soon sponsor this talented tennis prodigy. What do you think about it?

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