American Tennis’ New Kid on the Block Reveals How Billionaire Roger Federer’s Immensely Successful Brand Propelled His Confidence Off-Court – ‘They Never..’

Ben Shelton and Iga Swiatek are two tennis stars who have shown a clear potential to be the best in the near future. Seeing the potential that these two hold, Roger Federer, after having retired from professional tennis in 2022, signed them with ‘On Running’, a company backed by him. 

In a recent revelation, Ben revealed how ‘On Running’ has helped him garnish success. Currently playing in the US Open, the American has managed to make his way into the quarter-finals of the tournament while defying the odds. He looks to step up his hopes and create his own legacy while receiving mentorship from the best in the business.

Ben Shelton looks to create his own brand via Roger Federer’s help

In early 2023, following Federer’s retirement announcement, On signed both Iga Świątek and Ben Shelton as brand ambassadors. Aged 22 and 20, respectively, these young talents are perceived as foundational pillars in shaping the future of On’s tennis range. However, what sets Shelton’s journey apart is his measured approach to leveraging this multi-billion dollar sponsorship.

Unlike many athletes thrust into the spotlight with immediate expectations, Shelton has been given the freedom to design his own equipment and tailor his gear according to his comfort and preferences.

This patient and collaborative approach reflects On Running’s commitment to nurturing Shelton’s talent without undue pressure. As Shelton remarks, ‘They never put any pressure on me to be in On shoes or On clothes right away if I wasn’t comfortable competing in them.’

This strategy has allowed Shelton to focus on developing his unique brand identity and building his legacy both on and off the court. As a result, Shelton is not just a tennis player; he’s an emerging brand ambassador who is strategically using the backing of Roger Federer’s sponsor to carve out a distinctive path in the world of tennis.

Also read: ‘Made the Train in Time’- South African Sporting Legend Issued a Clarification to the ‘Original’ Roger Federer Owing to a Mistake at Zurich in 2021

However, Iga in a recent interview also stated how she along with On Running is working with her to create the perfect shoe that suits her style.

Iga Swiatek works on making a perfect shoe with ‘On Running’

In a recent revelation, Iga Swiatek brought light on how she is working with Roger Federer’s backed On in creating a perfect show that fits her style of play. In the interview, she said that she likes to feel confident and determined while playing every match, and with ‘On’ shoes on, they would definitely help her make the most of any game.

Thus, Roger Federer has been the backbone in providing youngsters like Iga Swiatek and Ben Shelton a chance to grow and make a name for themselves. With a bright future ahead of them, a mentor like Roger Federer would definitely help them reach their career to great heights.

Watch this story: Billionaire Roger Federer Leaves No Stone Unturned to Give Tennis a New Edge as He Vehemently Promotes Extremely Popular Sneaker Brand