Women’s sports have received a lot of attention in the last decade due to several reasons. The pay disparity between men and women is one of them. People are aiming to uplift the women’s segment and make it just as lucrative as men’s sports. Among the many renowned personalities working towards this goal, Roger Federer is probably the most famous one. During the pandemic, Federer opined that the WTA and the ATP should join forces. His wish may come true, as the WTA boss Steve Simon recently said that there is room for such an event to take place.
Roger Federer’s dream coming true?
According to the Express UK, the WTA recently received a huge round of investment from CVC Capital Partners prior to International Women’s day. The company previously owned Formula One and has looked into investing a huge sum in the WTA. Thanks to this, WTA players can look forward to an increase in the prize money received from tournaments in the future.
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However, this is not the only possible advantageous development after the move. The investment could also see the ATP and the WTA coming together as one organization. This move was something that Roger Federer had hoped for when the pandemic had the world by its neck. He laid his thoughts in a tweet that said, “Just wondering am I the only one thinking that now is the time for men’s and women’s tennis to be united and come together as one?”
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Additionally, the CVC was initially planning to invest in the ATP. But the Capital Partners changed their minds and decided to invest in the women’s part of the sport. WTA CEO, Steve Simon, said that the venture had given them a blessing to merge with the ATP in the future.
How does the WTA benefit from the huge investment?
The recent investment of the CVC in the WTA is nothing but good news. The firm invested a whopping sum of $150 million and announced their partnership with the organization. CVC has invested in several sports, such as Formula One, Moto GP, La Liga, IPL and more.
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Immediately after the deal, the valuation of the WTA increased to $750 million. The WTA will have access to CVC’s 25 local offices across Europe, Asia, Oceania, and the Americas, their global network, as part of the agreement. The deal is definitely good news for members of the WTA as they will see an increase in prize money which will further help in reducing the pay disparity between men and women in tennis.