‘What Is The Rock Doing?’ – Dwayne Johnson’s Super Bowl Move Left Roger Federer Shocked as He Opens Up About the Unexpected Moment

“I wanted to help a Swiss brand create something cool” – Roger Federer said about his partnership with the Swiss shoe brand On. He invested in the homegrown brand in 2019. The brand was then relatively unknown, but a small magical moment sparked its popularity among sports fans. In 2020, Dwayne “The Rock” Johnson was spotted donning On sneakers in the promo video of the Super Bowl LIV. Interestingly, the Hollywood sensation was then in partnership with Under Armour. This tiny moment later on proved to be extremely beneficial for the Roger Federer-backed Swiss brand. Recently, Federer reminisced about that game-changing moment.

During a recent interaction with the Complex’s Joe La Puma, Roger Federer revealed how that moment featuring The Rock sparked a curiosity among fans for On. “He (The Rock) was wearing the white and black, the clouds! I mean the company erupts like ‘What is The Rock doing? Why is he wearing those shoes?’ Especially I mean I still go back to that sequence on YouTube sometimes and I check it out because it’s so…it pumps up the energy of this presentation of the team is epic, I thought.“

Roger Federer further added, “A lot of people all of a sudden look towards On maybe because of a moment like this. As a smaller brand from Switzerland, ‘Who are they? What do they do?’ Some people even call them QC right here in the States… You know it was like upside down but that was a big moment when The Rock wore, I remember that.” Ever since Roger Federer’s investment in this brand, On has gone from strength to strength in the last few years. The brand sponsors several tennis icons, including the women’s world number 1, Iga Swiatek, and American youngster, Ben Shelton!

Surely we’d see many other athletes joining the list, but what is it like working with this brand for Roger Federer? According to Roger Federer, “I don’t think working on On has felt like work or a business.” Instead, he sees it more like a “fun process” where he gets the chance to play in role in creating something special for the brand. “I love coming in and talking to the team, adding my perspective and listening to them – I feel like I was able to ignite a love, a passion, for tennis,” said Federer. We saw how Dwayne ‘The Rock’ Johnson played a key role in promoting Roger Federer’s On during its early days, but his camaraderie with the tennis star isn’t something new to the sports fans.

Recalling the hilarious tweet exchange between Roger Federer and The Rock

Both Roger Federer and The Rock are two of the most influential athletes in the sports world. Federer has 20 Grand Slam titles in his trophy cabinet whereas The Rock is a 10-time World Champion! They’re two of the biggest crowd-pullers in the world of sports. The Rock has taken up Hollywood by storm after leaving behind his stint in the WWE while Roger Federer has pushed to innovate through his business acumen after his retirement.

According to Celebrity Net Worth, Dwayne “The Rock” has a net worth of $800 million at the moment. Whereas, Roger Federer’s net worth is expected to be around $550 million! Even in the popularity on social media, The Rock is way ahead of the tennis star. For example, the tennis great has around 12.1 million followers on IG, while The Rock has 395 million followers. That’s quite a sizeable gap and his global appeal played a vital role in giving a boost to Federer’s On in 2020.

Just a few months ago, these two superstars soaked in the spotlight together at the Oscars event. Federer even posted a picture with The Rock on his IG account. Fans expressed their delight to witness worlds collide as they showered love on that post. Moreover, during the 2018 AO, we saw these two in a hilarious interaction on X.

Federer was seen attempting the ‘Smoldering Intensity’ look from The Rock’s movie ‘Jumanji’. He even posted a picture with the caption, “Hey @TheRock, am I doing the ‘Smoldering Intensity’ right?” Johnson replied, “When you’re the GOAT there is no wrong brother. Perfect form. For those who don’t know.. ‘Smoldering Intensity’ is one of my character’s strengths in #Jumanji. And like Roger, ‘Dr. Smolder Bravestone’ has no weaknesses.” Friends helping each other in their new ventures? Perhaps yes! What are your thoughts on these moments featuring two superstars of the sports world?