Whopping $500 Million Reality Sees Roger Federer Backed Juggernaut Soar Past Fierce Rivals

After achieving remarkable feats in a 24-year-long career, the 42-year-old Swiss maestro Roger Federer hits a new jackpot. Roger Federer’s brand overtakes the likes of several big names among sportswear companies with its shocking strong quarterly earning revenues. 

Roger Federer has several partnerships with Swiss brands including On- an athletic shoe and performance sportswear company. The brand has won the hearts of athletes and runners with its “cloud” technology that provides a cushioning system in its shoes. Federer left Nike in 2018 and became a part owner of On in 2019. Ever since the inclusion of the former number one, the brand has witnessed an enormous boost in its sales.

Roger Federer-backed shoe brand overtakes Nike, Adidas and others

Roger Federer’s impeccable decision-making has made him one of the greatest on the court. But one of the impactful decisions of his life came off the court when he decided to invest in the Swiss athletic apparel company, On. Federer reportedly purchased around 3% stake in the company at $200 million in 2019. Developing tennis shoe technology seemed to be a great way to spend the pandemic lockdown for the tennis legend. Now it has become a powerhouse in the sports market, generating surplus revenue for its owners.

On has now become renowned among shoe lovers for its high quality and unique collections of running shoes. Roger Federer’s inclusion has certainly helped the brand to skyrocket its revenues amid what has been a disappointing market for its competitors this year. It saw an increase of 46.5% net sales increase from the previous year to $540.2 million in the third fiscal quarter. On sneakers are sold in nearly 60 countries around the world. But half of its sales come from the US, where it saw a 60.5% boost in sales recently. Many other sports brands have been struggling recently to make gains. But the delicate touch of FedEx made them the exception.

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For the first time in 2 years, Nike missed its revenue projection. Even Under Armour, Adidas and Puma saw a decline in sales in the recent quarter. But the Swiss brand’s journey hasn’t been smooth initially as they struggled to provide lateral stability for 360-degree movements in the racket sport. They brought in the Swiss legend and worked on it. Now, it has started to bring in more superstars of tennis and grow exponentially.

After Federer, the world number one women’s player and America’s Ben Shelton joins On

After the retirement of the 20-time Grand Slam winner, the sports brand was in search of its representatives on the court. What’s better a representative than those who represent the next generations of world-class talent- Iga Swiatek and Ben Shelton? Both of them are fierce competitors on the court as well as the current & future champions of the sport.

Swiatek was seen trying and testing throughout the season while Shelton chose to settle with the personalized version of On. The inclusion of these two as ambassadors of the brand will surely boost the sales shortly and they aren’t stopping any sooner. Can Federer’s brand topple the ‘big fishes’ in the market in the long run?

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