Paige Lorenze, the charming girlfriend of tennis star Tommy Paul, has carved out a niche beyond the tennis courts. As a successful influencer and entrepreneur, she founded the lifestyle brand Dairy Boy, reflecting her unique style and aesthetic. Lorenze’s passion for fashion and business shines through in her ventures, which include clothing, candles, and home decor. And while her presence at tournaments has earned her recognition as a stylish and influential WAG, she’s now taking it to the next level with an exciting collaboration!

Remember when Paige dropped an electrifying teaser on her Instagram on February 28? She shared snapshots from the Indian Wells tournament, clipped onto a board from her home. What really caught attention was the photo hinting at a crossover between the ATP tournament and her burgeoning lifestyle brand, Dairy Boy. The title “Indian Wells x Dairy Boy March 2025” was emblazoned on a paper, showcasing sketches of potential outfits she might unveil during the tournament.

It turns out that the teaser was more than just a hint! Known for its sweaters, tote bags, and jeans, Dairy Boy is now launching a new collection as the Official Merchandising and Player Gifting Partner of the Indian Wells Open. In a conversation with Forbes, Lorenze shared, “Over the past three years, my content as a creator has naturally reflected my life.” She began dating Tommy Paul in 2022 and has since been an integral part of his life, especially during his tournaments. Even taking tennis lessons from Paul, proudly noting her progress on Instagram: “T said I made a lot of progress 😂🤘🏼”

As she put it, “As the sport became a bigger part of my life, my content began to include more tennis, from style and travel to behind-the-scenes moments.” Remember when Lorenze stole the spotlight at the 2025 Australian Open with her flawless style while cheering on Paul? With over 800k Instagram followers, she shares snippets of her life with Paul, balancing personal and professional life. After his swift win over Alejandro Davidovich Fokina, Lorenze posted her outfit—a stunning black corset top with white shorts and heels—captioning it, “I’m out of captions 😀🎾.”

These moments inspired her to seize the opportunity with Dairy Boy: “When this opportunity came my way, it was an easy yes. It’s an honor to be recognized by my favorite tournament and to create something meaningful, not just for myself, but for the players, the fans, and simply for the love of tennis.” Now, her brand is launching its latest collection, the ‘Dairy Boy x Indian Wells’ collection. This exclusive drop features stylish crew neck sweaters, tote bags, and hats during the Indian Wells Open, which will be included in the gifting at the tournament for the players and various WAGs and available for purchase on the website!

It seems Lorenze is doing more than just supporting Paul, who is competing tomorrow against Tristan Boyer in the Round of 64. Her merch might just be the highlight to look out for, and Tommy is always down to support his partner’s move!

Tommy turns cheerleader for Lorenze as her brand grows

In January, Tommy Paul gave his girlfriend Paige Lorenze’s brand, Dairy Boy, a shoutout on Instagram. The clip teased a new clothing line set to launch on February 16, featuring Paige flaunting a yet-to-be-released pink outfit while riding a mountain bike. Paul hyped her up with a simple yet effective message: “Let’s gooo @dairyboy @paigelorenze.” Dairy Boy, founded by Lorenze in 2021, is a lifestyle denim, clothing, and housewares brand that aims to break the mold by embracing nature and life’s simple pleasures.

But on the same line, Lorenze has been a constant support for Paul as well. In 2023, she was at the Mexican Open, where Paul shared a humorous anecdote about her contribution to his match prep: “No one really knows how much we had to do to get ready for this match… I had my girlfriend and my trainer blow-drying my underwear this morning, trying to get me ready,” as reported by People Magazine. She also attended the US Open and the Australian Open, showcasing her unwavering support.

Now, Paige Lorenze’s Dairy Boy has reached new heights as the official merchandise partner at the Indian Wells Open. Her journey and her involvement in tennis have created a unique blend of fashion and sport, making her a standout figure in both worlds!