3 Years After Kickstarting a Passionate Romance, Taylor Fritz’s Influencer Girlfriend Reveals the American Tennis Ace’s Deep Desire to Make the Sport ‘Cooler’

American tennis star Taylor Fritz has been very open about his relationship with social media influencer, Morgan Riddle. Even though they hail from very different industries career-wise, the two have found common ground. The couple not only shares their personal life with their fans on social media channels but also makes use of the platform to promote tennis as a sport as much as they can.

Recently in an interview, Morgan Riddle shared how she and her boyfriend Taylor Fritz have one common goal. Apparently, they are working on it together, each doing their individual part to make sure that they can achieve it. Can you guess what it is? Here is an obvious hint: It’s related to tennis.

Taylor Fritz’s girlfriend shares her collective tennis goal with her boyfriend

In an interview with People magazine, Morgan Riddle talked about how she wants to make tennis more appealing for the younger generation, especially Gen-Z. Talking about the same, she said that during her childhood, she had never heard about a tennis player throughout, and she wants to change that.

Riddle also described how her boyfriend has the same goal as her. Morgan added, “I think that he appreciates that we both have this collective goal of bringing it to a younger crowd. He does his part of it and I do mine. I remember when he and I first met, within the first week or two, one of the things that he told me is, ‘I just want tennis to be cooler in our generation.’ It’s just not.”

Their common path to make tennis players idols for today’s generation surely seems to be unique. Social media today has an astounding impact on the youth. Thus, being able to use it to promote a sport like tennis definitely seems like a great idea. In fact, the pair have also started a jewelry brand together to promote the sport and achieve the goals they have set for themselves.

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Riddle has started a jewelry business with Taylor Fritz to market tennis

The couple has started a small business called Lottie NYC. The company is focused on creating jewelry like necklaces and bracelets that have a tennis charm attached to them. Their plan is to create products that young people can relate to and love.

The brand’s entire catalog of products builds around delicate and minimal jewelry that Gen Z would like to wear on a daily basis. With this, Riddle hopes to get a conversation started around tennis and increase the audience demographic for the sport. As a tennis fan, this idea of promoting any sport sounds phenomenal and has the chance of working much better than direct advertising. We would definitely love to style these accessories ourselves. What about you?

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