American ATP star Taylor Fritz is an all-rounder. Ahead of the US Open semifinals, Fritz is embarking on a new chapter. Taking cues from his influencer girlfriend, Morgan Riddle, Fritz showcased an interesting side of his personality by posing for an advertisement. As the fraternity discovers Fritz’s new talent, they can’t help but compliment the ATP star for his challenging endeavors.

After an impressive performance at the quarterfinals of the ongoing US Open, Fritz is rocking the glamour stage with his latest advertisement with belle, Morgan Riddle. The couple collaborated with Heineken for their recent campaign that offers a special tribute to the ongoing US Open. Last month, this popular beverage company announced they would transform their Heineken 0.0 drink into a special tennis tribute. For that, Heineken introduced their 0.0 drink’s special edition called Love. Love and welcomed Fritz as the campaign’s new face.

The American ATP star shared a picture from the commercial on his official Instagram story. In this picture, Fritz and Riddle wore matching white ensembles while showing off a can of Heineken’s special drink. Fritz donned a white trouser and a white round-neck Boss t-shirt, while his beautiful girlfriend wore a body-fitted cropped sleeveless white t-shirt paired with a white skirt. The duo posed, looking deeply into each other’s eyes, and gave a romantic vibe to viewers. Fritz’s story had a caption that said, “Now you can.“

While Heineken’s latest campaign pays homage to score zero in tennis, called Love, it also represents an amalgamation of modernity and love for racquet sports. Referring to the growing appeal for non-alcoholic beer, Heineken approached the power couple of tennis to take this campaign to the next level. Riddle and Fritz expressed sheer delight in being a part of this innovative advertisement. In a recent interview, Riddle reveals why they collaborated with Heineken.

Morgan Riddle says “It’s been really special” for her and Taylor Fritz to join Heineken’s latest campaign

In a recent interview with Sports Illustrated’s Serve On Si, Fritz and his partner Morgan Riddle spoke about their reason for working with the beverage brand. When asked why this collaboration felt right to the couple, the ATP star said, “The US Open is everything, so it’s been really special for us to support Heineken L0VE.L0VE, which is showing up in a unique way, putting moderation center stage at such an important moment for tennis like the Open.” 

On the other hand, Fritz’s social media influencer girlfriend began with their love for Heineken’s versatility while traveling or training/competing. She said, “it consistently provides all the flavor we’re looking for without the alcohol.” Riddle’s statement helped to understand how Heineiken’s non-alcoholic beer helped athletes or fitness freaks to ensure their health while not missing out on the taste of their favorite drink without alcohol.

Taylor Fritz and Morgan Riddle’s picture from Heineiken’s latest campaign is too adorable to miss. While this campaign has already become the talk of the town, the fraternity awaits to see Fritz’s skills against Frances Tiafoe. Do you think Fritz could win the semifinals at Arthur Ashe?