$300,000,000 Striking Deal Allowed Billionaire Roger Federer To Make Great In-Roads Into Unfamiliar Territory As He Creates Multi-Billion Dollar Competition to Ex-Sponsor Nike

Roger Federer is a business-savvy individual, and to say so is an understatement. Aside from being a fantastic tennis player, he also has excellent business instincts. Over the years, he has developed some incredible business relationships. But sometimes even his business brilliance was questioned. Similar to this, the Swiss maestro essentially refused Nike’s offer at one point, after securing major sponsorship deals with Uniqlo and On Running instead. At the time, it was seen as a big risk taken by the 20-time Grand Slam champion. However, his long-term vision proved to be far more accurate than most of his critics’.

Many of his admirers at the time didn’t understand why he left Nike in favor of certain up-and-coming brands. And recently, Christopher Clarey, the author of Federer’s biography, The Roger Federer Effect, explained how the Swiss Maestro turned to unfamiliar territory after his collaboration with Nike. And rather than joining hands with Nike, he created an opponent who could give tough competition to arguably the biggest sports apparel brand in the world.

Christopher Clarey highlights Roger Federer’s business masterstroke 

In 2018, the 20-time Grand Slam champion turned the tables when he rejected Nike’s annual $10 million deal. At the time, he broke a two-decade-long partnership deal with Nike and made choices that are still going strong today. Recently, the author of the book, The Roger Federer Effect, appeared in a podcast where he talked about the business acuman of the Swiss Maestro, which has astonished a lot of tennis fans.

And while talking about the business side of his life, Clarey talked about the masterstroke that Federer played by signing Uniqlo’s $300 million deal.

Not only that, after leaving Nike, he struck a deal with one more firm after Uniqlo; he joined hands with the Swiss shoemaker, On Running. Moreover, he even bought a portion of that company, which is today worth millions of dollars.

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While talking about the same, Clarey added, “So Roger turned that Nike rejection into two huge opportunities in apparel and shoes. And so I think it’s a combination of doing your homework, having a crazy combination of skills and appeal, and not screwing up.”

Well, the former world number one unwittingly created a titan of the industry who could soon give Nike a run for their money.

Federer’s successful business move that created a behemoth in the sports apparel industry

If we look back to the numbers literally 5 years ago, after signing the partnership with On Running and Uniqlo, Federer has earned more than he would have made with Nike. In 2018, Nike offered a 10 million-dollar agreement, but he ended up striking a deal with On Running, and his stakes today are thought to be at 3%.

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And according to the current evaluation, they are estimated to be worth around $300 million. At the same time, he made a long-term investment deal with Uniqlo, signing a $300 million contract for 10 years. That implies that he will be making $30 million a year, $20 million more than Nike was offering him at that particular time. Not to mention billionaire Federer’s decision to ditch Nike and make this master stroke business move impressed a lot of business leaders.