Roger Federer’s $180 Million Investment Emerges as the Deal Breaker for Supergiant’s Tennis Priorities as They Aim to Change the ‘Exclusive Sport’

Swiss tennis legend Roger Federer has moved on to the next stage in conquering the sport. Federer has invested in the Swiss sneaker brand, ON, which has been making quite some news recently. The Co-CEO, Marc Maurer, recently did an interview with Bloomberg to reveal what the brand has been planning. The Exposé of these plans is quite a bold move.

This interview was short, yet productive on many levels. Maurer knew what he was talking about and seemed quite confident in his plans. It looks like ON is finally changing its trajectory to grow out of the bounds set by the industry.

Is the investment project of Roger Federer turning a new leaf? 

Well, there is no report on whose idea it was to grow the brand to the next level. However, it seems like Marc Maurer has put a lot of effort into planning this expansion. He says: “For us, tennis has 2 elements, right? I think, one is it’s a huge opportunity from a brand awareness perspective, beyond tennis.” He mentions the potential of tennis that can help their brand grow limitlessly. 

He details even further on his expectations, saying: “Just how can we showcase ON as a sportswear company and then we feel there’s an opportunity to make tennis more inclusive.” He finishes the first element, calling tennis a perfect fit to showcase ON as a sportswear brand. However, he soon switches to the second element he was talking about earlier. Maurer feels like the brand should do everything in its power to make tennis more welcoming and inclusive.

READ MORE: With a Firm Focus on Both His Personal and Professional Lives, Roger Federer Drops ‘Super Exciting’ Hint on His Future

Marc then moved on to explain how there are still many countries that are not too familiar with tennis. In his words: “In many countries, it’s still a very exclusive sport so how can we bring it to the masses and how the tennis  look can be transformed into an everyday look.” His plan is to break this barrier and make the sport more accessible. Also, to popularize tennis wear as an everyday attire. One would assume that this wouldn’t be too hard considering the immense interest garnered by the brand thanks to the Swiss Maestro’s investment.

Federer’s investment in the brand

As a brand, On has a track record of never disappointing its customers. This growing popularity soon caught the eyes of Federer himself. According to one of the founders, Federer called them and asked to have dinner together. The rest is history, as Roger Federer is now a part of the brand. 

If we consider the reports, Federer owns 3% of the company’s stakes. The company has been valued at a staggering $6 billion. This makes Federer’s cut to be somewhere around $180 million. That is definitely not a bad deal in any way, shape or form.

The creative mind and marketing genius of Marc Maurer seems to be set on making the brand achieve its next big milestone. What do you think will happen if they follow this strategy? Let us know in the comments.

WATCH THIS STORY: Whopping 27,000,000 Fact Indicates Mirka’s Love for Billionaire Husband Roger Federer as Former Nike Director Reveals Her Hard Work to Sky-Rocket His Brand