Roger Federer is a star within and beyond the tennis court. He loves to invest in businesses that are related to sports. And more often than not, his investments or the brands he works with pull off amazing stuff. This includes his work with ‘On’.
Roger works very closely with the brand to bring on new products and launches them along with the team. He is very involved in designing shoes and other products under the brand to make the experience of the sports player better with their contribution. And now his $10 billion investment brand has launched a brand-new product in collaboration with another e-commerce store.
Roger Federer to launch a new shoe range
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Roger Federer and his company are launching a new variety of shoes with an amazing blend of comfort and design for their customers. This launch is in partnership with another e-commerce store, LOEWE. The company has named the series of shoes Cloudtilt. The range will be launched on October 12.
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The official page of “On” also posted a video of the launch. The unique part about this range will be the Swiss engineering it will have. Yes, you heard it right. This means that it will have a special blend of Roger Federer’s entity within and that is what will make the whole product stand out.
In fact, Roger is also featuring another tennis player now to market his shoes to the next level.
Roger’s company features Ben Shelton to market their shoes to tennis fans
The official page of ‘On’ has posted several pictures and videos of Ben Shelton sporting the shoes from the brand. He has been seen wearing these amazing shoes on the court a lot, including his matches at the Laver Cup. He also posed with the shoes in his hands in one of the store setups of the company.
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And this is why the page has also posted about every victory Ben made. He is a very youthful and iconic player in the tennis world right now. Using his influential support to market the products can truly work out in the favor of Roger’s company.
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